so not listed (Soei et al. 2015). The KICKFEST event was the first clothing festival in Indonesia
originating from the city of Bandung. It took place in September 2019 in Malang, with the number
of local brands participating reaching 100. In addition, the Brightspot Market event was held in
October 2019 in Jakarta, where 150 local brands participated. Because of this potential, Bandung
was initiated as a creative city in 2015 (Aritenang 2012; Irawati & Nasional 2011; Unesco 2015).
Through this research, researchers will map the development of a local fashion brand based on
each period’s periodization and distinct features. This mapping is expected to be a reference for
designers, crafters, entrepreneurs, and stakeholders to develop Bandung’s local fashion brand in
the future.
2 METHODOLOGY AND DISCUSSION
The research was conducted using qualitative methods through document studies and in-depth
interviews from 2018–2019. Researchers interviewed the owner and Creative Director of some
of the leading fashion brands in Bandung who had been in business 5–10 years. Interviews were
conducted in semi-structured interviews and direct observation. Researchers visited the actual store
and observed the social media of local brands. The data obtained through these documents, such
as data from journals, books, and popular articles, were compared with interviews. Based on these
data, the mapping of periodization, actors, local brands that developed at that time is known, and
other important events impact further developments.
2.1 Pioneer Era (1994–1996)
Table 1. The Pioneer Era (1994–1996)
1906–1983
1970
1983
1990
1993
1994
1996
Bandung
History
Dutch
Colonial
(1906–1945)
until New
Order Era
(1983):
Westernized
Birth of
Aktuil music
magazine
(1970), rock
and British
music
invasion
•
•
•
Press
restriction
Foreign
media enter
Indonesia
Mainstream
music start
to raise
•
•
•
MTV
ESPN:
skateboarding
Punk,
hardcore,
metal music
communities thrived
underground
Pas Band
(underground
band)
recording
1 st album
•
•
•
•
DIY spirit
Reverse Studio
Music established
(Dxxxt, Helvi,
Richard Mutter) and
develop become to
Reverse Clothing
Company
The rise of punk,
metal, hardcore local
band
The first
skateboarding shop
established
347 established.
This becomes
the pioneer of
Bandung’s local
brands. Its
design and
inspired by the
style of
skateboarding
style, music, and
design.
The first period was The Pioneer Era, which became an important point early at the start of
the local fashion brand born in Bandung. Since Bandung was established until the New Order
government beginning in 1983, Western lifestyles strongly influence Bandung. In the 1970s, an
up-to-date and critical music magazine Aktuil was established which focused on rock music news.
During the New Order government, the media were finally restricted. Then the presence of foreign
press makes the news circulating tend to be neutral. The era of mainstream music eventually
flourished. But punk, hardcore, and metal music continued to grow underground (Resmadi 2018).
The presence of TV also brought on a new wave of MTV and ESPN. A new wave of loud music and
extreme sports such as skateboarding and BMX further developed into one solid community. In
1993, Pas Band, one of Bandung’s underground bands, managed to record an album and distributed
it independently. This spirit finally gave birth to the Reverse Music Studio. Here, all underground
music, skateboarding, and BMX Bandung communities gather (Resmadi 2017). Reverse Music
Studio is also slowly turning into a Reverse Clothing Company. We can find various kinds of band
46
originating from the city of Bandung. It took place in September 2019 in Malang, with the number
of local brands participating reaching 100. In addition, the Brightspot Market event was held in
October 2019 in Jakarta, where 150 local brands participated. Because of this potential, Bandung
was initiated as a creative city in 2015 (Aritenang 2012; Irawati & Nasional 2011; Unesco 2015).
Through this research, researchers will map the development of a local fashion brand based on
each period’s periodization and distinct features. This mapping is expected to be a reference for
designers, crafters, entrepreneurs, and stakeholders to develop Bandung’s local fashion brand in
the future.
2 METHODOLOGY AND DISCUSSION
The research was conducted using qualitative methods through document studies and in-depth
interviews from 2018–2019. Researchers interviewed the owner and Creative Director of some
of the leading fashion brands in Bandung who had been in business 5–10 years. Interviews were
conducted in semi-structured interviews and direct observation. Researchers visited the actual store
and observed the social media of local brands. The data obtained through these documents, such
as data from journals, books, and popular articles, were compared with interviews. Based on these
data, the mapping of periodization, actors, local brands that developed at that time is known, and
other important events impact further developments.
2.1 Pioneer Era (1994–1996)
Table 1. The Pioneer Era (1994–1996)
1906–1983
1970
1983
1990
1993
1994
1996
Bandung
History
Dutch
Colonial
(1906–1945)
until New
Order Era
(1983):
Westernized
Birth of
Aktuil music
magazine
(1970), rock
and British
music
invasion
•
•
•
Press
restriction
Foreign
media enter
Indonesia
Mainstream
music start
to raise
•
•
•
MTV
ESPN:
skateboarding
Punk,
hardcore,
metal music
communities thrived
underground
Pas Band
(underground
band)
recording
1 st album
•
•
•
•
DIY spirit
Reverse Studio
Music established
(Dxxxt, Helvi,
Richard Mutter) and
develop become to
Reverse Clothing
Company
The rise of punk,
metal, hardcore local
band
The first
skateboarding shop
established
347 established.
This becomes
the pioneer of
Bandung’s local
brands. Its
design and
inspired by the
style of
skateboarding
style, music, and
design.
The first period was The Pioneer Era, which became an important point early at the start of
the local fashion brand born in Bandung. Since Bandung was established until the New Order
government beginning in 1983, Western lifestyles strongly influence Bandung. In the 1970s, an
up-to-date and critical music magazine Aktuil was established which focused on rock music news.
During the New Order government, the media were finally restricted. Then the presence of foreign
press makes the news circulating tend to be neutral. The era of mainstream music eventually
flourished. But punk, hardcore, and metal music continued to grow underground (Resmadi 2018).
The presence of TV also brought on a new wave of MTV and ESPN. A new wave of loud music and
extreme sports such as skateboarding and BMX further developed into one solid community. In
1993, Pas Band, one of Bandung’s underground bands, managed to record an album and distributed
it independently. This spirit finally gave birth to the Reverse Music Studio. Here, all underground
music, skateboarding, and BMX Bandung communities gather (Resmadi 2017). Reverse Music
Studio is also slowly turning into a Reverse Clothing Company. We can find various kinds of band
46