needs, in this study the AISAS (Attention, Interest, Search, Action, Share) approach is used as a
conceptual strategy to attract the user’s attention to find out more about this application. Besides
that, boarding schools will also place ad banners to advertise their boarding school environment.
Figure 1. Strategy to attract the user’s attention: (1) stand banner, (2) poster (both placed at boarding school)
and (3) billboard and (4) poster (both placed in public places).
After the users see large-scale advertisements, they will be able to use this application by downloading it at which point they will see promotional media, such as social media, brochures, and
x-banners, are placed there by their school. Users can download this application on the Google
Playstore or Apple Store, followed by downloading and using this application as a medium to
monitor their children’s development so as to meet their needs.
Figure 2. Example of the mobile application, showing strategy for encouraging users to utilize the application.
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conceptual strategy to attract the user’s attention to find out more about this application. Besides
that, boarding schools will also place ad banners to advertise their boarding school environment.
Figure 1. Strategy to attract the user’s attention: (1) stand banner, (2) poster (both placed at boarding school)
and (3) billboard and (4) poster (both placed in public places).
After the users see large-scale advertisements, they will be able to use this application by downloading it at which point they will see promotional media, such as social media, brochures, and
x-banners, are placed there by their school. Users can download this application on the Google
Playstore or Apple Store, followed by downloading and using this application as a medium to
monitor their children’s development so as to meet their needs.
Figure 2. Example of the mobile application, showing strategy for encouraging users to utilize the application.
326