In truth, there are many businesses disappearing of which we are not aware. These businesses
are reluctant to adapt to the changing era because they are too comfortable with the glory they have
achieved in the past. Apart from being too comfortable, there are also some businesses that don’t
know how to deal with this digital transformation. They were stunned to see new start-ups popping
up and grabbing their customers, one after another.
There are some businesses that have adapted successfully and others that keep trying but still
fail. The successful transformation of a business, organization, or company is not determined by
one person. In fact, digital transformation requires all parties in an organization to adapt. Skills
such as the ability to take advantage of technology to simplify and speed up work are essential for
helping a business adapt to the digital era.
REFERENCES
Bogdan dan Taylor. 1975. Metodologi Penelitian Kualitatif. Remadja Karya, Bandung.
Moleong, Lexy J. 2007. Metodologi Penelitian Kualitatif. Edisi Revisi. PT Remaja Rosdakarya, Bandung.
Shimp, Terence, A. 2003. Periklanan Promosi dan Aspek Tambahan Komunikasi Pemasaran Terpadu, Jilid 1
(edisi 5), Jakarta: Erlangga.
Lee, Monle & Carla Johnson. 2013. Principles of Advertising, A Global Perspective, Second Edition,
Routledge, England.
Morissan, M.A. 2010. Periklanan Komunikasi Pemasaran Terpadu, Kencana, Jakarta.
Olins, Wally, 2008. The Brand Handbook, Thames & Hudson, England.
Olins, Wally, 2014. Brand New, The Shape of Brands to Come, Thames & Hudson, England.
Sugiyono. 2018. Metode Penelitian Kualitatif, Bandung: Alfabeta.
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