anger and whip as the strength, and the character of the Ravana shadow puppet as an antagonistic
symbol.
The concept in the lyrics “your self-esteem lies in your mouth/utterance” is inseparable from the
self-concept as an awareness that is continuously involved in reality. In fact, the self is constructed
by someone else or the other, both in person, culture, experience, religion, and others. Hence, to
be true or authentic you need to have a moment of vision. In the video clip, “Lathi” shows the
“existential anxiety” of a woman who strives to become an authentic human being.
Changes in visual defamiliarization formed aesthetic values associated with the expression and
position of the audience. The aesthetic value position in the clip is an aesthetic-dependent value,
an association with Javanese cultural values. While the expression of aesthetic value uses chaos,
providing surprises both in lyrics and visuals, as a form of creativity, as well as the musical
disharmony in the major-minor and pelog barrel as a form of aesthetic values resulting from
cultural blending.
4 CONCLUSION
It is concluded that defamiliarization techniques were used in forming aesthetic values. The aesthetic
value will certainly be interpreted differently by the audience because each audience has a different
worldview. The concept of defamiliarization as a strategy and form of cultural dialogue is an effort
to establish relationality in modern-western and eastern-traditional thinking.
REFERENCES
Bell, G., Blythe, M., and Sengers, P. 2005. Making by making strange. ACM Transactions on Computer-Human
Interaction 12(2):149–173. doi: 10.1145/1067860.1067862.
Fiske, J. 2007. Cultural and Communication Studies. Yogyakarta: Jalasutra.
Gabriel, R. P. 2012. Defamiliarization: Flarf, conceptual writing, and using flawed software tools as creative partners. Knowledge Management & E-Learning: An International Journal 4(2):134–145. doi:
10.34105/j.kmel.2012.04.013.
Junaedi, D. 2016. Estetika: jalinan subjek, objek, dan nilaI. Edited by B. I. Yogyakarta.
Mulyana, D. 2006. Metodologi penelitian kualitatif: paradigma baru ilmu komunikasi dan ilmu sosial lainnya.
Bandung: PT Remaja Rosdakarya.
Vegge, T. 2000. Toni Morrison: Defamiliarization and Metaphor in Song of Solomon and Beloved.
University of Oslo. Available at: https://www.duo.uio.no/bitstream/handle/10852/25163/HovedoppgaveTolli-Vegge.pdf?sequence=2&isAllowed=y.
Ward, A.B. 2019. Popular Song and Narratology: Exploring the Relationship between Narrative Theory
and Song Lyrics through Creative Practice. Queensland University of Technology. doi: 10.5204/thesis.eprints.134488.
267
symbol.
The concept in the lyrics “your self-esteem lies in your mouth/utterance” is inseparable from the
self-concept as an awareness that is continuously involved in reality. In fact, the self is constructed
by someone else or the other, both in person, culture, experience, religion, and others. Hence, to
be true or authentic you need to have a moment of vision. In the video clip, “Lathi” shows the
“existential anxiety” of a woman who strives to become an authentic human being.
Changes in visual defamiliarization formed aesthetic values associated with the expression and
position of the audience. The aesthetic value position in the clip is an aesthetic-dependent value,
an association with Javanese cultural values. While the expression of aesthetic value uses chaos,
providing surprises both in lyrics and visuals, as a form of creativity, as well as the musical
disharmony in the major-minor and pelog barrel as a form of aesthetic values resulting from
cultural blending.
4 CONCLUSION
It is concluded that defamiliarization techniques were used in forming aesthetic values. The aesthetic
value will certainly be interpreted differently by the audience because each audience has a different
worldview. The concept of defamiliarization as a strategy and form of cultural dialogue is an effort
to establish relationality in modern-western and eastern-traditional thinking.
REFERENCES
Bell, G., Blythe, M., and Sengers, P. 2005. Making by making strange. ACM Transactions on Computer-Human
Interaction 12(2):149–173. doi: 10.1145/1067860.1067862.
Fiske, J. 2007. Cultural and Communication Studies. Yogyakarta: Jalasutra.
Gabriel, R. P. 2012. Defamiliarization: Flarf, conceptual writing, and using flawed software tools as creative partners. Knowledge Management & E-Learning: An International Journal 4(2):134–145. doi:
10.34105/j.kmel.2012.04.013.
Junaedi, D. 2016. Estetika: jalinan subjek, objek, dan nilaI. Edited by B. I. Yogyakarta.
Mulyana, D. 2006. Metodologi penelitian kualitatif: paradigma baru ilmu komunikasi dan ilmu sosial lainnya.
Bandung: PT Remaja Rosdakarya.
Vegge, T. 2000. Toni Morrison: Defamiliarization and Metaphor in Song of Solomon and Beloved.
University of Oslo. Available at: https://www.duo.uio.no/bitstream/handle/10852/25163/HovedoppgaveTolli-Vegge.pdf?sequence=2&isAllowed=y.
Ward, A.B. 2019. Popular Song and Narratology: Exploring the Relationship between Narrative Theory
and Song Lyrics through Creative Practice. Queensland University of Technology. doi: 10.5204/thesis.eprints.134488.
267