insights, knowledge, and writing skills in the teaching process. The defamiliarization approach was
carried out in many literary studies such as research on novels and songs by Toni Morrison which
were rich in metaphor and symbolism (Vegge 2000). Even the technique of defamiliarization was
juxtaposed with software for creating creative writing (Gabriel 2012).
The application of the defamiliarization concept changes the aesthetic value of each audience
because the audience has a different worldview depending on the culture they have. In the context
of position, aesthetic values that are not tied to other values are classified as independent values.
On the contrary, aesthetic values associated with other values are called dependent aesthetic values
(Junaedi 2016).
In this research, the authors explored techniques of defamiliarization and aesthetic values contained in the “Lathi” video clip. It was interesting to observe it to discover the aesthetical value
and the perspective/point of view of the spectators appreciating it. This research can provide an
alternative interpretation in watching the video clip of “Lathi”s” song from Weird Genius, along
with accusations of some people who think that “Lathi” is closely related to mystical nuances
considered as one of the rituals to summon spirits.
2 THEORETICAL BACKGROUND
This research used the qualitative method, a study that uses interpretation through various methods,
which aims to obtain a holistic understanding (Mulyana 2006).
In collecting data, the literature study and observation methods were used. Observation was
made on the object of research (“Lathi” video clips) taken from YouTube, as well as observations
on other media, such as “Lathi” challenges and various “Lathi” video clip reviews. In addition,
data collection was also taken through literature study to gain the theories needed.
Data analysis was conducted to examine the defamiliarization techniques and aesthetic value of
video clips through the selection of scenes needed in research based on Todorov’s five-step narrative
theory: (1) equilibrium which is the beginning of a narrative; (2) disequilibrium is a scene where
problems begin to occur; (3) recognition of the disequilibrium is a scene where the protagonist and
other characters are aware of the problem; (4) attempt to restore the equilibrium is a scene where the
problem is resolved or usually in a video clip depicting emotional support between characters; and
(5) new equilibrium, usually at the end of the narrative, the protagonist will build a new equilibrium
to make this video clip more interesting (Ward 2019). The scene taken is the fourth scene from the
narrative video clip.
To analyze the scene, this study also used Peirce’s trichotomy semiotic research method with
interpretive descriptive techniques through stages of understanding; representamen, objects, and
interpretants to determine whether the existing aesthetic value is universal/general (independent
value) or other factors that determine, for example “world view”, or the aesthetic subject’s view of
life (spectators and creators) about the phenomena around, or it can also be cultural values that are
the pride of the nation (Junaedi 2016).
3 RESULT AND DISCUSSION
Based on the observations of the video clip, the scene was taken using the defamiliarization technique. The refrain scene uses the Javanese language and some Javanese cultural rites. The use of
Javanese language lyrics “Kowe ra iso mlayu saka error Ajining diri ana ing lathi” means “You
cannot run away from mistakes because your pride lies in your tongue/utterance”. Analyzing the
microstructure, the discourse element of “Lathi” is an expression which means “one’s self-esteem
is determined by his words”. This is an ancient Javanese language expression.
The use of Javanese lyrics is a referential function associated with names or objects and ideas that
are represented in the world around them, that is, speech or in one of the proverbs is “untrustworthy
265
carried out in many literary studies such as research on novels and songs by Toni Morrison which
were rich in metaphor and symbolism (Vegge 2000). Even the technique of defamiliarization was
juxtaposed with software for creating creative writing (Gabriel 2012).
The application of the defamiliarization concept changes the aesthetic value of each audience
because the audience has a different worldview depending on the culture they have. In the context
of position, aesthetic values that are not tied to other values are classified as independent values.
On the contrary, aesthetic values associated with other values are called dependent aesthetic values
(Junaedi 2016).
In this research, the authors explored techniques of defamiliarization and aesthetic values contained in the “Lathi” video clip. It was interesting to observe it to discover the aesthetical value
and the perspective/point of view of the spectators appreciating it. This research can provide an
alternative interpretation in watching the video clip of “Lathi”s” song from Weird Genius, along
with accusations of some people who think that “Lathi” is closely related to mystical nuances
considered as one of the rituals to summon spirits.
2 THEORETICAL BACKGROUND
This research used the qualitative method, a study that uses interpretation through various methods,
which aims to obtain a holistic understanding (Mulyana 2006).
In collecting data, the literature study and observation methods were used. Observation was
made on the object of research (“Lathi” video clips) taken from YouTube, as well as observations
on other media, such as “Lathi” challenges and various “Lathi” video clip reviews. In addition,
data collection was also taken through literature study to gain the theories needed.
Data analysis was conducted to examine the defamiliarization techniques and aesthetic value of
video clips through the selection of scenes needed in research based on Todorov’s five-step narrative
theory: (1) equilibrium which is the beginning of a narrative; (2) disequilibrium is a scene where
problems begin to occur; (3) recognition of the disequilibrium is a scene where the protagonist and
other characters are aware of the problem; (4) attempt to restore the equilibrium is a scene where the
problem is resolved or usually in a video clip depicting emotional support between characters; and
(5) new equilibrium, usually at the end of the narrative, the protagonist will build a new equilibrium
to make this video clip more interesting (Ward 2019). The scene taken is the fourth scene from the
narrative video clip.
To analyze the scene, this study also used Peirce’s trichotomy semiotic research method with
interpretive descriptive techniques through stages of understanding; representamen, objects, and
interpretants to determine whether the existing aesthetic value is universal/general (independent
value) or other factors that determine, for example “world view”, or the aesthetic subject’s view of
life (spectators and creators) about the phenomena around, or it can also be cultural values that are
the pride of the nation (Junaedi 2016).
3 RESULT AND DISCUSSION
Based on the observations of the video clip, the scene was taken using the defamiliarization technique. The refrain scene uses the Javanese language and some Javanese cultural rites. The use of
Javanese language lyrics “Kowe ra iso mlayu saka error Ajining diri ana ing lathi” means “You
cannot run away from mistakes because your pride lies in your tongue/utterance”. Analyzing the
microstructure, the discourse element of “Lathi” is an expression which means “one’s self-esteem
is determined by his words”. This is an ancient Javanese language expression.
The use of Javanese lyrics is a referential function associated with names or objects and ideas that
are represented in the world around them, that is, speech or in one of the proverbs is “untrustworthy
265