The video advertisement becomes the main media in the advertising strategy of the Armenti
Coffee House. At this stage, the main media in the form of advertisements with video formats and
contains a message about the advantages that exist at the Armenti Coffee House.
Figure 4. Armenti Coffe House video ad. (Source: Personal).
To gain a wider audience, Armenti uses contents on their social media.
a. Instagram Filter
Figure 5. Armenti Instagram filter (Source: Personal).
b. Instagram Explanatory Content
Figure 6. Instagram explanatory content. (Source: Personal).
The website will be a bridge for the target audience who want to find more information about
the process of making coffee. On the website, there is also information on class schedules, as well
as testimonies from people who have taken classes at the Armenti Coffee House.
There are two events that will be held in the activation of the Armenti Coffee House branding.
The first is the coffee class event, which will be held to coincide with International Coffee Day. This
activity will be broadcast live on Armenti’s social media. In addition, before welcoming the Coffee
Class and International Coffee Day, a social media challenge will take place with the concept of
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