consumers as well as a medium for promoting a product. So that the packaging needs to include
information that must be known by potential consumers.
The material for making packaging must be safe. It is safe to protect goods when sending it to
the hands of consumers and safe for consumers when consuming a food product. By re-designing
this kebab package, we improved a few things from the previous kebab packaging. We tried to
solve the problems in kebab packaging, such as the difficulty of consumers enjoying kebabs, the
length of the kebab packaging process, to the less attractive form of kebab packaging.
However, further studies are needed to make sure the newly designed packaging is suitable for
the market. These further studies include the street vendor experiences using the new packaging
and how the consumers respond to the packaging. The result will be determined if the packaging
still needs to be developed or ready to be released in the market.
This re-design process, hopefully, it will inspire packaging for street vendor kebabs, help overcome the packaging problems faced, and of course, it can make consumer appeal to kebab products
increase.
ACKNOWLEDGMENT
Special acknowledgments for royal kebab owners who are willing to cooperate during the data
collection process.
REFERENCES
Creswell, John W. 2010. Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed. (diterjemahkan
oleh: Achmad Fawaid). Yogyakarta: Pustaka Pelajar.
Cuffaro, Daniel. 2006. The Industrial Design. Rockport Publishers: Beverly. Mayall, William H. (1979).
Principles In Design. Design Council: London.
Ellicot, C. and Roncarelli, S. 2010. Packaging Essentials. Massachusetts: Rockport.
Klimchuk, M. R. and Krasovec, S. A. 2012. Packaging design: Successful product branding from concept to
shelf (second edition). Hoboken, NJ: J. Wiley & Sons.
Moleong, Lexy J. 2007. Metode Penelitian Kualitatif. PT Remaja Rosdakarya: Bandung.
Purwandi, Lilik. 2016. INDONESIA 2020:The Urban Middle-Class Millennials. Avara research center:
Indonesia.
Sugiyono. 2015. Metode Penelitian dan Pengembangan. Penerbit Alfabeta: Bandung.
Ulrich, Karl T. Eppinger, Steven, D. 1995. Product Design and Development. McGraw-Hill Book Co.:
Singapore.
218
information that must be known by potential consumers.
The material for making packaging must be safe. It is safe to protect goods when sending it to
the hands of consumers and safe for consumers when consuming a food product. By re-designing
this kebab package, we improved a few things from the previous kebab packaging. We tried to
solve the problems in kebab packaging, such as the difficulty of consumers enjoying kebabs, the
length of the kebab packaging process, to the less attractive form of kebab packaging.
However, further studies are needed to make sure the newly designed packaging is suitable for
the market. These further studies include the street vendor experiences using the new packaging
and how the consumers respond to the packaging. The result will be determined if the packaging
still needs to be developed or ready to be released in the market.
This re-design process, hopefully, it will inspire packaging for street vendor kebabs, help overcome the packaging problems faced, and of course, it can make consumer appeal to kebab products
increase.
ACKNOWLEDGMENT
Special acknowledgments for royal kebab owners who are willing to cooperate during the data
collection process.
REFERENCES
Creswell, John W. 2010. Research Design: Pendekatan Kualitatif, Kuantitatif, dan Mixed. (diterjemahkan
oleh: Achmad Fawaid). Yogyakarta: Pustaka Pelajar.
Cuffaro, Daniel. 2006. The Industrial Design. Rockport Publishers: Beverly. Mayall, William H. (1979).
Principles In Design. Design Council: London.
Ellicot, C. and Roncarelli, S. 2010. Packaging Essentials. Massachusetts: Rockport.
Klimchuk, M. R. and Krasovec, S. A. 2012. Packaging design: Successful product branding from concept to
shelf (second edition). Hoboken, NJ: J. Wiley & Sons.
Moleong, Lexy J. 2007. Metode Penelitian Kualitatif. PT Remaja Rosdakarya: Bandung.
Purwandi, Lilik. 2016. INDONESIA 2020:The Urban Middle-Class Millennials. Avara research center:
Indonesia.
Sugiyono. 2015. Metode Penelitian dan Pengembangan. Penerbit Alfabeta: Bandung.
Ulrich, Karl T. Eppinger, Steven, D. 1995. Product Design and Development. McGraw-Hill Book Co.:
Singapore.
218