Figure 1. Current packaging of Royal Kebab (2019).
securely even without the folding process as has been done with the existing product. In the new
packaging design, the shape chosen is a hexagon or hexagon as the main shape.
The choice of this shape is so that it has a better grip than the curved and flat surface of the
existing packaging. For the bottom of the package, a fold lock system is used at the bottom of the
package. This lock system is easy to open, but it can hold the product in the package. The lock
on the top is tied using a rope as shown below. This lock can also act as a temporary handle of
the packaging. The selection of a strap in the form of a strap is used to give a personal impression
while making it easier to attach the tag label if needed.
For the second packaging strategy point, a product opening mechanism is created that helps
consumers to open packages neatly. A neat packaging opening not only supports the aesthetics of
the product when it is enjoyed by consumers but also allows the product brand to be better displayed.
In the new packaging design results, the product operational mechanism is carried out by opening
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