Table 1. Comparison of engagement between feeds.
to the COVID-19 protocol made in March to April 2020. This is also reinforced by the results of
interviews with several of their Instagram followers as well as their consumers. The following table
contains conclusions from interviews with consumers.
From the interview results above, it shows the positive sentiments of followers and consumers of
Imah Babaturan, such as what was stated by Santi Cahya, who expressed positive opinions about
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