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Essences of Interaction
(or  service) frames are comprised of a recurring collection of variables
(termed the key variables) that are always seen to be essential to the observed
effects of the work. For example, the typical management planning, procedures that are laid down and enacted, and the results of that planning and
worker’s undertaking are captured in the three classes—cognitive, procedures, and representations. The effects of management processes are demonstrated and replicated by every project or experiment without exception.
While the details may be different, the basic processes of management are
carried out by the process frame.
Object Frame
The model of the physical incarnation of products and services is exemplified by objects. Objects are or represent material structures, material wealth,
and information. From these physical entities come energy or matter. We
interpret energy and matter as energy or matter, and in certain instances we
interpret energy or matter as material wealth or information, or both material wealth and information. The Sun (object) is a physical structure, made of
mass and emitting energy. That the energy conveys information about the
make-up of the exterior of the sun is discernable through investigation with
spectroscopes and analysis of the spectrum derived, therefrom. The energy
has conveyed data, which when collected and organized by a sensor, result
in information. The sun’s energy impinges on the Earth, activates cellular
structures (plants as objects) to grow (assuming nutrients, soil, protections,
water, etc. are also provided). Those plants have value, are marketable, and
can be sold. The barter of goods for plants (objects for objects), or plants for
money, are reflective of a value system for material wealth. The effects of
EMMI from an object and from the object itself are demonstrated when we
build or use a product or service.
Key Variables
If one of the key variables in either frame is omitted, similar to an experiment (and approach) that fails to replicate the result of another experiment
(that is thought to be very similar by its nature and specifics), then the results
achieved when all the key variables are incorporated exposes either a change
in experimental (or project) conditions or is suggestive that another key variable is operative and has been omitted in one of the experiments. This is not
to say all of the variables that conspire to realize a given experimental result
are included as key variables. Most certainly there are other variables with
some import. But the omission of a key variable is essential to bringing about
the desired result. Missing a key variable points out a deficiency in the formulation of what is necessary to give the framework its predictive worth.
Frames capture the key variables, that is, the minimum set of variables that
are necessary and sufficient to explain the resultant experimental results in
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