xxviii LIST OF FIGURES
Fig. 6.5
Examples of Minna Denryoku electricity generation
and co-use facilities. Notes Clockwise from top left:
(1) Tatsuishi, Fujioka City, Gunma Prefecture, Tokyo
Yuden Power Company (which also generates electricity
from recycled cooking oil used in tempura), output
capacity 145 kW, number of subscriber openings
remaining: 142; (2) Eichi, Sodegaura City, Chiba
Prefecture, Aigamo Power Plant, output capacity
49.5 kW, number of subscriber openings remaining:
30; (3) Chuo, Edogawa Ward, Tokyo Metropolis,
Edo, Sora Plant no. 3 Parking Lot, output capacity
22 kW, number of subscriber openings remaining:
17; (4) Minamishitauramachi, Miura City, Kanagawa
Prefecture, Setagaya Ward Miura Solar Panel Power
Plant, output capacity 344 kW, number of subscriber
positions remaining: 18; (5) Takato, Ina City, Nagano
Prefecture, Takato Sakura Power Plant/Mizubasho Power
Plant, output capacity 1160 kW, number of subscriber
positions remaining: 106; (6) Kobiki, Hachioji City,
Tokyo Metropolis, Plant no. 3, Mother Cow Yoghurt
Workshop Power Plant, output capacity 19.8 kW, number
of subscriber positions remaining: 151 (Source Figure
created by author, translated by Eivind Lande)
143
Fig. 6.6
“Electric power with a face” business model (Source
Figure created by author, translated by Eivind Lande)
144
Fig. 6.7
How the naming rights model works. Text
under illustration with Adidas poster: Adidas became
the world’s first company to acquire naming rights
to electric power. It has been common that companies
sponsoring individual exhibitions and events have been
able to list their company name and logo on flyers
and webpages, but in this case the sponsor has been able
to increase its appeal to visitors by using the term Adidas
Power Plant (Source Figure created by author, translated
by Eivind Lande)
145
Fig. 6.8
Minna Denryoku PV solar facility and the roof of its
customer (Source Pictures and figure created by author)
146
Fig. 7.1
Step by step approach to realizing a hydrogen society
(Source METI 2017, p. 5)
158
Fig. 7.2
Hydrogen can be stored for months without losing much
of its power (Source Figure from Hydrogen Council
2017, p. 58. Used with permission)
170
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