138 Y. TAKEBUTA ET AL.
Fig. 6.1 Electricity price structure. *Sales cost includes operating costs,
management of supply and demand, etc. Figure created by Yuki Takebuta,
translated by Eivind Lande
a face” is the only domestic electric power retail business platform that
makes clear who the “producer of electricity” is, and makes it possible
for the buyer of electric power to choose the electricity generator that
they wish to support. This arrangement operates according to the system
“ENECTION,” (combining the words “Energy” and “Connection”)
which Minna Denryoku, developed on its own. Instead of the conventional systems that power companies have needed to use up to now,
this system uses a cloud service salesforce, which is flexible and makes
it possible to operate at low cost with few people (Fig. 6.2).
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