136 Y. TAKEBUTA ET AL.
newly liberalized market has been operating, this chapter will show how
new power producer and supplier enterprises can make use of renewable
energy. 1
The Globally Expanding RE100
On the world market, since the 2015 Paris Accord entered into force,
the movement to promote sustainability has become more dynamic,
centered on large European and American enterprises that actively use
renewable energy. There also exists a network called RE100, and its
affiliated companies make up a movement for increasing their value by
declaring that they will use 100% renewable energy. RE100 is operated by
the London-based global sustainable management support organization
CDP (https://www.cdp.net/en), and 96 companies, including Apple,
Starbucks and IKEA that have proclaimed that they aim to use 100%
renewable energy, have been so registered by RE100.
Use of Renewable Energy
by Corporations and Individuals in Japan
Within Japan the use of renewable energy by corporations has flourished
since the second half of 2017. Several Japanese companies registered with
the aforementioned RE100, including Marui Group, Aeon Corporation
and Sony Corporation. So far government offices have selected bids for
power supply according to criteria emphasizing price, but it is expected
that the proportion of renewable energy generation will be added to
bidding criteria for suppliers from now. For example, one item adopted
in the Tokyo Metropolitan government’s “Environmental Master Plan”
of 2008 was to raise the renewable energy proportion of the energy
consumed in Tokyo to approximately 20% by 2024, and the city is actively
strengthening its effort to increase the use of renewable energy, centered
on solar energy. The ambition in recent years has been to show Tokyo as
a city where the introduction of renewable energy is progressing when it
hosts the 2020 Olympics and Paralympics.
On the other hand, the use of renewable energy by private individuals has not spread so much. More than 600 new power producer and
supplier enterprises have entered the market, but during the first nine
newly liberalized market has been operating, this chapter will show how
new power producer and supplier enterprises can make use of renewable
energy. 1
The Globally Expanding RE100
On the world market, since the 2015 Paris Accord entered into force,
the movement to promote sustainability has become more dynamic,
centered on large European and American enterprises that actively use
renewable energy. There also exists a network called RE100, and its
affiliated companies make up a movement for increasing their value by
declaring that they will use 100% renewable energy. RE100 is operated by
the London-based global sustainable management support organization
CDP (https://www.cdp.net/en), and 96 companies, including Apple,
Starbucks and IKEA that have proclaimed that they aim to use 100%
renewable energy, have been so registered by RE100.
Use of Renewable Energy
by Corporations and Individuals in Japan
Within Japan the use of renewable energy by corporations has flourished
since the second half of 2017. Several Japanese companies registered with
the aforementioned RE100, including Marui Group, Aeon Corporation
and Sony Corporation. So far government offices have selected bids for
power supply according to criteria emphasizing price, but it is expected
that the proportion of renewable energy generation will be added to
bidding criteria for suppliers from now. For example, one item adopted
in the Tokyo Metropolitan government’s “Environmental Master Plan”
of 2008 was to raise the renewable energy proportion of the energy
consumed in Tokyo to approximately 20% by 2024, and the city is actively
strengthening its effort to increase the use of renewable energy, centered
on solar energy. The ambition in recent years has been to show Tokyo as
a city where the introduction of renewable energy is progressing when it
hosts the 2020 Olympics and Paralympics.
On the other hand, the use of renewable energy by private individuals has not spread so much. More than 600 new power producer and
supplier enterprises have entered the market, but during the first nine