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M. Tumusiime
9.3 How Can Uganda Effectively Transition
to a Low-Carbon Economy?
9.3.1 Raising Much Needed Awareness
All-round awareness is key in amassing support from major stakeholders
in the clean cooking value supply chain. This is particularly crucial for
the everyday customer and the ease of access to the mediums through
which awareness is being done for the complex clean energy products. The channels employed should allow for the semi-illiterate to ease
comprehension, functionality and the benefit of a transition.
Although not fully using clean energy such as solar, in the cooking
sector, there have been organizations that have deployed successful
campaigns like fumbalive (meaning cook and live) and supa sigiri
(meaning a super cookstove). The campaigns which borrow their
language from the local language, Luganda, are perfect in explaining the
product and have become an important strategy for influencing urban
dwellers. The Uganda Clean Cooking Supply Chain Expansion Project
(UCCSCEP) formed the supa sigiri campaign that provides a local touch
and garners attention and trust from people (World Bank 2020).
The campaign resonates well with people because it contains vernacular and local language that is simple with a call to action. The
Private Sector Foundation Uganda (PSFU), Uganda’s main agency for
promoting economic growth through private sector-led development, is
the main implementation agency of UCCSCEP (PSFU Uganda 2019).
Supa sigiri launched in 2018 by running massive market activation
campaigns in central Uganda. The campaign was the umbrella body of a
collection of various improved cookstove brands in Uganda to turn more
inventory at scale. Trust was to be gained from people basing on the fact
that each brand under Supa sigiri adhered to the required standard with
verification done by performance process and customer acceptance trials.
It is no surprise that at its onset, the results from the campaign have
been more than positive as evidenced by the distribution of over 500
stoves reaching over 20,000 people on just 162 activations (The World
Bank 2016). While this campaign has worked in central Uganda, more
M. Tumusiime
9.3 How Can Uganda Effectively Transition
to a Low-Carbon Economy?
9.3.1 Raising Much Needed Awareness
All-round awareness is key in amassing support from major stakeholders
in the clean cooking value supply chain. This is particularly crucial for
the everyday customer and the ease of access to the mediums through
which awareness is being done for the complex clean energy products. The channels employed should allow for the semi-illiterate to ease
comprehension, functionality and the benefit of a transition.
Although not fully using clean energy such as solar, in the cooking
sector, there have been organizations that have deployed successful
campaigns like fumbalive (meaning cook and live) and supa sigiri
(meaning a super cookstove). The campaigns which borrow their
language from the local language, Luganda, are perfect in explaining the
product and have become an important strategy for influencing urban
dwellers. The Uganda Clean Cooking Supply Chain Expansion Project
(UCCSCEP) formed the supa sigiri campaign that provides a local touch
and garners attention and trust from people (World Bank 2020).
The campaign resonates well with people because it contains vernacular and local language that is simple with a call to action. The
Private Sector Foundation Uganda (PSFU), Uganda’s main agency for
promoting economic growth through private sector-led development, is
the main implementation agency of UCCSCEP (PSFU Uganda 2019).
Supa sigiri launched in 2018 by running massive market activation
campaigns in central Uganda. The campaign was the umbrella body of a
collection of various improved cookstove brands in Uganda to turn more
inventory at scale. Trust was to be gained from people basing on the fact
that each brand under Supa sigiri adhered to the required standard with
verification done by performance process and customer acceptance trials.
It is no surprise that at its onset, the results from the campaign have
been more than positive as evidenced by the distribution of over 500
stoves reaching over 20,000 people on just 162 activations (The World
Bank 2016). While this campaign has worked in central Uganda, more