Contents
Part I Sustainable Design and User Behavior
1 The Chinese-Brand Electric Vehicles in the Eyes of the US
Consumers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
3
Kenichiro Chinen, Hideki Endo, Mitsutaka Matsumoto,
and Yongliang Stanley Han
2 Comparative Analysis of the Users’ Kansei Evolutions Over
Their Short and Long-Lived Products’ Lifetimes in Iran . . . . . . . . 17
Seyed Javad Zafarmand
3 A Toolkit for Designing Products and Services Fit for Circular
Consumption . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33
Oskar Rexfelt and Anneli Selvefors
4 Embedding a Sustainability Focus in Packaging Development
Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49
Bjorn de Koeijer, Iris Borgman, Jörg Henseler, Roland ten Klooster,
and Jos de Lange
5 Consumer’s Perception of Plastics in Everyday Products
in Relation to Their Personality . . . . . . . . . . . . . . . . . . . . . . . . . . . 61
Lore Veelaert, Els Du Bois, Laure Herweyers, and Ingrid Moons
6 User Activity Matters: An Activity Theory Informed Design
Toolkit for Sustainable Behavior Design . . . . . . . . . . . . . . . . . . . . . 79
Wanjun Chu, Wiktoria Glad, and Renee Wever
7 Strengthening Aesthetic Individualization in Product Design
to Enhance Customer Loyalty and Sustainability . . . . . . . . . . . . . . 97
Lisa Hagedorn, Gerald Kremer, and Rainer Stark
vii