40
O. Rexfelt and A. Selvefors
Fig. 3.4 The circular journeys exploration pack consists of pre-defined pieces that can be used to
chart people’s consumption journeys
consumption journey. These pieces describe the main consumption activities such as
“Explore obtainment opportunities”, “Initiate product use” and “Prepare product for
riddance”. These pieces are specifically designed to cover the three main phases of
consumption: obtainment, use and riddance. The pack also contains pieces to detail
how these activities are carried out, and pieces to highlight important decisions for the
user. In addition, there are pieces to indicate experiences that are typically considered
negative or positive by the users.
By mapping circular consumptions journeys, user activities and everyday practicalities can be explored. Gaining an understanding of these aspects is key if one
wants to improve consumer experiences related to circular consumption.
3.3.3 Multiple Use-Cycles Exploration Pack
The Multiple use-cycles exploration pack helps designers and other relevant agents to
empathize with subsequent users and understand how their needs vary. “Subsequent
users” refers to the fact that product circularity entails that product are circulated
from user to user, something that other circular design tools and methods typically
do not emphasise.
As shown in Fig. 3.5, the tool consists of a set of empathisation cards that each
underline an important aspect that should be considered for products that are to be
used by a sequence of users. Every card has a quote, e.g. “I have just obtained the
O. Rexfelt and A. Selvefors
Fig. 3.4 The circular journeys exploration pack consists of pre-defined pieces that can be used to
chart people’s consumption journeys
consumption journey. These pieces describe the main consumption activities such as
“Explore obtainment opportunities”, “Initiate product use” and “Prepare product for
riddance”. These pieces are specifically designed to cover the three main phases of
consumption: obtainment, use and riddance. The pack also contains pieces to detail
how these activities are carried out, and pieces to highlight important decisions for the
user. In addition, there are pieces to indicate experiences that are typically considered
negative or positive by the users.
By mapping circular consumptions journeys, user activities and everyday practicalities can be explored. Gaining an understanding of these aspects is key if one
wants to improve consumer experiences related to circular consumption.
3.3.3 Multiple Use-Cycles Exploration Pack
The Multiple use-cycles exploration pack helps designers and other relevant agents to
empathize with subsequent users and understand how their needs vary. “Subsequent
users” refers to the fact that product circularity entails that product are circulated
from user to user, something that other circular design tools and methods typically
do not emphasise.
As shown in Fig. 3.5, the tool consists of a set of empathisation cards that each
underline an important aspect that should be considered for products that are to be
used by a sequence of users. Every card has a quote, e.g. “I have just obtained the