2 Comparative Analysis of the Users’ Kansei …
27
Fig. 2.3 Comparison of the
trends of Kansei evolution
over the lifecycle stages of
mobile phone (M), car (C)
and handicraft (H) between
the Iranian (IR) and Japanese
(J) subjects
Start
End
Short-life
Long-life
Start
End
Short-life
Long-life
status in P and KU stages of their mobile phones and cars seem to be obviously less
pleasant than of their handicrafts. Nevertheless, it doesn’t mean that the users feel
absolutely no pleasure when obtaining and using a mobile phone or car, as they never
purchase a product causing their emotional pain. There is also the factor of relativity,
as the users’ Kansei statuses in P stages of mobile phones and cars are more pleasant
or less painful than those in R stages.
27
Fig. 2.3 Comparison of the
trends of Kansei evolution
over the lifecycle stages of
mobile phone (M), car (C)
and handicraft (H) between
the Iranian (IR) and Japanese
(J) subjects
Start
End
Short-life
Long-life
Start
End
Short-life
Long-life
status in P and KU stages of their mobile phones and cars seem to be obviously less
pleasant than of their handicrafts. Nevertheless, it doesn’t mean that the users feel
absolutely no pleasure when obtaining and using a mobile phone or car, as they never
purchase a product causing their emotional pain. There is also the factor of relativity,
as the users’ Kansei statuses in P stages of mobile phones and cars are more pleasant
or less painful than those in R stages.