22
S. J. Zafarmand
Table 2.1 The Kansei items specified for only one stage and their frequencies in each lifecycle
stage and product type
Kansei items
QT3 output
Freq. in stages Frequency in
Total
X
Y
Z
P
KU R
Phone Car Craft Freq.
Techno-advantage
0.1 −1.2
0.0 24
0
0 13
8
3
24
Mod-Replace-think
2.1 −0.1 −1.2 22
0
0
2
13
7
22
Longevity
0.4 −1.3 −0.1 19
0
0
2
13
4
19
Nostalgic
1.0 −0.9 −1.7 19
0
0
0
1
18
19
Companion
0.6 −0.5 −0.7 14
0
0
1
7
6
14
Dislike/bad-feel
2.5
0.2 −1.4 14
0
0
0
6
8
14
Ordinary
2.0 −0.6 −1.1 11
0
0
1
8
2
11
Simplicity
0.0 −1.1
0.0
9
0
0
4
5
0
9
Confident
0.2 −1.3
0.1
8
0
0
3
5
0
8
Light
0.3 −1.1 −0.1
7
0
0
4
2
1
7
Big
2.0
0.2 −1.1
6
0
0
0
0
6
6
Expiring
1.5 −1.1 −1.9
5
0
0
0
2
3
5
Embarrassment
2.3
0.2 −1.4
4
0
0
0
1
3
4
Excited
−0.4 −1.5
0.7
4
0
0
4
0
0
4
Thirst/discovery
−0.1 −1.5
0.4
4
0
0
3
1
0
4
Unaccustomed
0.8 −1.0
1.0
4
0
0
3
1
0
4
Safety
0.2 −0.4
3.5
0
2
0
2
0
0
2
Unfit
0.3 −0.5
5.6
0
2
0
1
1
0
2
Gratitude
0.0
0.6
1.6
0
6
0
3
1
2
6
Handy
0.4
0.5
2.0
0
6
0
4
1
1
6
Modernity
0.0 −0.6
3.8
0
6
0
5
1
0
6
Doubt
0.9
0.4
2.7
0
7
0
6
1
0
7
Forward-looking
1.2
1.8
0.3
0
8
0
0
0
8
8
Facilities/quality
0.5
0.1
3.3
0
9
0
6
2
1
9
Retrospect
0.6
0.7
1.9
0 12
0
5
4
3
12
Happy-of-P
−0.1 −0.6
3.0
0 16
0 12
4
0
16
Comfortable
0.1 −0.4
2.9
0 17
0
8
7
2
17
Temporal
0.8
1.2
0.7
0 21
0
3
5
13
21
Antiquity
−1.6
0.3 −1.1
0
0
9
4
4
1
9
Appreciation
−1.8
0.3 −1.1
0
0
9
3
5
1
9
Beautifier/harmonic −1.6 −0.1 −1.1
0
0
8
3
5
0
8
Content/philosophy −1.5 −0.2 −0.8
0
0
10
6
4
0
10
Delicate
−1.6 −0.3 −1.0
0
0
8
4
4
0
8
Durable/no-boring
−1.5
0.3 −0.9
0
0
22
8
10
4
22
(continued)