1 The Chinese-Brand Electric Vehicles in the Eyes …
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their marketing efforts on these consumers to accelerate their penetration into the US
market. Once they have established a firm foothold in these target groups, the CBEVs
may subsequently penetrate consumer groups with higher levels of ethnocentrism.
Manufacturers should mention both COO information and eco-certification in the
case of green products made-in a country with a positive ecological image (Dekhili
and Achabou 2015). This is because communication about the ecological image of the
COO could help to differentiate a country, reinforcing the credibility of some offers
and making imitations difficult. The future study can include ecological image and
eco-certification. Credible quality certifications can provide consumers with direct
signals of product quality, and thus they can help reduce the consumers’ perceived
risks of remanufactured products (Matsumoto et al. 2018).
References
Aaker DA (1991) Managing brand equity. The Free Press, New York, NY
Barbarossa C, Beckmann SC, De Pelsmacker P, Moons I, Gwozdz W (2015) A self-identity based
model of electric car adoption intention: a cross-cultural comparative study. J Environ Psychol
42:149–160
Dekhili S, Achabou MA (2015) The influence of the Country-Of-Origin ecological image on ecolabelled product evaluation: an experimental approach to the case of the European ecolabel. J Bus
Ethics 131:89–106
Dodou D, de Winter J (2014) Social desirability is the same in offline, online, and paper surveys: a
meta analysis. Comput Hum Behav 36:487–495
Eisenstein PA (2019) Chinese electric sports car Qiantu K50 by Mullen coming to US roads
next year. https://www.cnbc.com/2019/04/18/chinese-electric-sports-car-qiantu-k50-by-mullencoming-to-us-next-year.html
Gross CM (2013) The growth of China’s technology transfer industry over the next decade:
implications for global markets. J Technol Transf 38(5):716–747
Grossman M (2010) Brain circulation and the American Chinese diaspora. Vine Very Inf Newsl
Libr Autom 40(3/4):287–300
Heslop LA, Papadopoulos NG (1993) But who knows where or when: reflections on the images
of countries and their products. In: Papadopoulos N, Heslop LA (eds) Product-country images:
impact and role in international marketing. International Business Press, Binghamton, NY, pp
39–75
Jaffe ED, Nebenzahl ID (2006) National image & competitive advantage. Copenhagen Business
School Press, Copenhagen, Denmark
Klein J (2002) Us versus them, or us versus everyone? Delineating consumer aversion to foreign
goods. J Int Bus Stud 33(2):345–363
Matsumoto M, Chinen K, Endo H (2018) Paving the way for sustainable remanufacturing in
Southeast Asia: an analysis of auto parts markets. J Clean Prod 20:1029–1041
McBride J (2018) Is ‘Made in China 2025’ a threat to global trade? Council on Foreign
Relations.https://www.cfr.org/backgrounder/made-china-2025-threat-global-trade
Morton C, Anable J, Nelson JD (2016) Assessing the importance of car meanings and attitudes in
consumer evaluations of electric vehicles. Energ Eff 9:495–509
Perkowski J (2018) China is leading the world’s boom in electric vehicles—here’s why. Forbes.
https://www.forbes.com/sites/jackperkowski/#2f316d876e60
Schmidt B (2018) China maps path to lead global electric vehicle production. The Driven https://
thedriven.io/2018/11/08/china-lead-world-electric-car-beat-tesla/
15
their marketing efforts on these consumers to accelerate their penetration into the US
market. Once they have established a firm foothold in these target groups, the CBEVs
may subsequently penetrate consumer groups with higher levels of ethnocentrism.
Manufacturers should mention both COO information and eco-certification in the
case of green products made-in a country with a positive ecological image (Dekhili
and Achabou 2015). This is because communication about the ecological image of the
COO could help to differentiate a country, reinforcing the credibility of some offers
and making imitations difficult. The future study can include ecological image and
eco-certification. Credible quality certifications can provide consumers with direct
signals of product quality, and thus they can help reduce the consumers’ perceived
risks of remanufactured products (Matsumoto et al. 2018).
References
Aaker DA (1991) Managing brand equity. The Free Press, New York, NY
Barbarossa C, Beckmann SC, De Pelsmacker P, Moons I, Gwozdz W (2015) A self-identity based
model of electric car adoption intention: a cross-cultural comparative study. J Environ Psychol
42:149–160
Dekhili S, Achabou MA (2015) The influence of the Country-Of-Origin ecological image on ecolabelled product evaluation: an experimental approach to the case of the European ecolabel. J Bus
Ethics 131:89–106
Dodou D, de Winter J (2014) Social desirability is the same in offline, online, and paper surveys: a
meta analysis. Comput Hum Behav 36:487–495
Eisenstein PA (2019) Chinese electric sports car Qiantu K50 by Mullen coming to US roads
next year. https://www.cnbc.com/2019/04/18/chinese-electric-sports-car-qiantu-k50-by-mullencoming-to-us-next-year.html
Gross CM (2013) The growth of China’s technology transfer industry over the next decade:
implications for global markets. J Technol Transf 38(5):716–747
Grossman M (2010) Brain circulation and the American Chinese diaspora. Vine Very Inf Newsl
Libr Autom 40(3/4):287–300
Heslop LA, Papadopoulos NG (1993) But who knows where or when: reflections on the images
of countries and their products. In: Papadopoulos N, Heslop LA (eds) Product-country images:
impact and role in international marketing. International Business Press, Binghamton, NY, pp
39–75
Jaffe ED, Nebenzahl ID (2006) National image & competitive advantage. Copenhagen Business
School Press, Copenhagen, Denmark
Klein J (2002) Us versus them, or us versus everyone? Delineating consumer aversion to foreign
goods. J Int Bus Stud 33(2):345–363
Matsumoto M, Chinen K, Endo H (2018) Paving the way for sustainable remanufacturing in
Southeast Asia: an analysis of auto parts markets. J Clean Prod 20:1029–1041
McBride J (2018) Is ‘Made in China 2025’ a threat to global trade? Council on Foreign
Relations.https://www.cfr.org/backgrounder/made-china-2025-threat-global-trade
Morton C, Anable J, Nelson JD (2016) Assessing the importance of car meanings and attitudes in
consumer evaluations of electric vehicles. Energ Eff 9:495–509
Perkowski J (2018) China is leading the world’s boom in electric vehicles—here’s why. Forbes.
https://www.forbes.com/sites/jackperkowski/#2f316d876e60
Schmidt B (2018) China maps path to lead global electric vehicle production. The Driven https://
thedriven.io/2018/11/08/china-lead-world-electric-car-beat-tesla/