102
L. Hagedorn et al.
Fig. 7.2 Schematic representation of the co-design process. Own chart in refence to Rogoll and
Piller (2003)
or their own drawings. However, it is not yet possible for customers to change the
structure of entire modules. Customers are therefore always limited in their mass
customization processes. Before the co-production or co-design process, designers
create modules that can be selected by customers. From the customer’s perspective, mass customization is basically a mass production process that offers a wide
L. Hagedorn et al.
Fig. 7.2 Schematic representation of the co-design process. Own chart in refence to Rogoll and
Piller (2003)
or their own drawings. However, it is not yet possible for customers to change the
structure of entire modules. Customers are therefore always limited in their mass
customization processes. Before the co-production or co-design process, designers
create modules that can be selected by customers. From the customer’s perspective, mass customization is basically a mass production process that offers a wide