506
R. K. Gupta
satisfaction levels on a product, attributes and modules considered using the ARbased developed tool which can be run on customers’ smartphone. The information
thus recorded is analysis and connected to the company’s database in-order to use
the recorded information in the product development. This ensures to include the
customers’ interactions with the digital product in his/her environment of use of the
product.
5 Implementation Case Study: Superimposition-Based AR
Application for Customer Interaction, Recording
Preferences (Seat)
Superimposition based augmented reality either partially or fully replaces the original view of an object (template (2D or 3D) or real physical object) with a newly
augmented view of the same object (digital model created in AR tool). The implementation of this is explained with the following example. Three stock seats were
imported into Unity3D as shown in Fig. 4. These seats were selected keeping in
mind the colour variations along with the overall design. Textures and materials were
assigned to each of the seats and colour variations were added. Different animations
for each seat was developed using the Unity3D animator and then added to each seat.
Furthermore, virtual buttons were coded using Microsoft Visual Studio and Unity3D
editor and then allotted to each seat. The virtual buttons and animations were first
tested using the image template and laptop webcam. Further, an Android application
was developed for the same setup.
Figure 4 showcases three seats with different materials and textures in a Unity3D
scene on windows platform. Figure 5 shows the target image as well as the augmented
seat models in the smartphone using the developed application. These augmented
seats are 3D in nature along with high polygon 4K textures. The superimposed view
Fig. 4 Scene of seats in Unity3D
R. K. Gupta
satisfaction levels on a product, attributes and modules considered using the ARbased developed tool which can be run on customers’ smartphone. The information
thus recorded is analysis and connected to the company’s database in-order to use
the recorded information in the product development. This ensures to include the
customers’ interactions with the digital product in his/her environment of use of the
product.
5 Implementation Case Study: Superimposition-Based AR
Application for Customer Interaction, Recording
Preferences (Seat)
Superimposition based augmented reality either partially or fully replaces the original view of an object (template (2D or 3D) or real physical object) with a newly
augmented view of the same object (digital model created in AR tool). The implementation of this is explained with the following example. Three stock seats were
imported into Unity3D as shown in Fig. 4. These seats were selected keeping in
mind the colour variations along with the overall design. Textures and materials were
assigned to each of the seats and colour variations were added. Different animations
for each seat was developed using the Unity3D animator and then added to each seat.
Furthermore, virtual buttons were coded using Microsoft Visual Studio and Unity3D
editor and then allotted to each seat. The virtual buttons and animations were first
tested using the image template and laptop webcam. Further, an Android application
was developed for the same setup.
Figure 4 showcases three seats with different materials and textures in a Unity3D
scene on windows platform. Figure 5 shows the target image as well as the augmented
seat models in the smartphone using the developed application. These augmented
seats are 3D in nature along with high polygon 4K textures. The superimposed view
Fig. 4 Scene of seats in Unity3D