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© The Author(s) 2021
T. Lynn et al. (eds.), Data Privacy and Trust in Cloud Computing,
Palgrave Studies in Digital Business & Enabling Technologies,
https://doi.org/10.1007/978-3-030-54660-1_4
CHAPTER 4
Understanding and Enhancing Consumer
Privacy Perceptions in the Cloud
Grace Fox
Abstract The recent increase in highly publicised cloud breaches, coupled with issues surrounding transparency and control in the cloud, highlights the importance of understanding and addressing privacy in this
context. The extant cloud privacy literature has a tendency to focus on
technical solutions to address security and privacy together, but a small
emerging body of literature acknowledges the importance of consumers’
privacy perceptions in the context of cloud computing. Given the breadth
of cloud applications and the situational nature of privacy, it is imperative
to unpack the role of privacy in this complex domain. This chapter leverages the broader privacy literature in the Information Systems field to
identify potential measures to enhance consumer privacy in the cloud context and highlights a number of paths for research to further our knowledge of consumer privacy perceptions in the various cloud contexts.
G. Fox (*)
Irish Institute of Digital Business, DCU Business School, Dublin, Ireland
e-mail: Grace.Fox@dcu.ie
© The Author(s) 2021
T. Lynn et al. (eds.), Data Privacy and Trust in Cloud Computing,
Palgrave Studies in Digital Business & Enabling Technologies,
https://doi.org/10.1007/978-3-030-54660-1_4
CHAPTER 4
Understanding and Enhancing Consumer
Privacy Perceptions in the Cloud
Grace Fox
Abstract The recent increase in highly publicised cloud breaches, coupled with issues surrounding transparency and control in the cloud, highlights the importance of understanding and addressing privacy in this
context. The extant cloud privacy literature has a tendency to focus on
technical solutions to address security and privacy together, but a small
emerging body of literature acknowledges the importance of consumers’
privacy perceptions in the context of cloud computing. Given the breadth
of cloud applications and the situational nature of privacy, it is imperative
to unpack the role of privacy in this complex domain. This chapter leverages the broader privacy literature in the Information Systems field to
identify potential measures to enhance consumer privacy in the cloud context and highlights a number of paths for research to further our knowledge of consumer privacy perceptions in the various cloud contexts.
G. Fox (*)
Irish Institute of Digital Business, DCU Business School, Dublin, Ireland
e-mail: Grace.Fox@dcu.ie