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censorship, protecting privacy, and keeping the world connected” (Cisco
2018c). Cisco also undertakes several philanthropic privacy activities such
as the Cisco Privacy Maturity Benchmark Study and sponsoring the
National Cybersecurity Alliance’s Data Privacy Day (Cisco 2018c).
5.5
conclusIon
Researchers, practitioners, and policymakers need a better understanding
of how and why organizations differ in their treatment of consumer privacy. Belanger and Xu (2015) advocate that privacy researchers conduct
qualitative interpretive research about relationships between privacy antecedents and outcomes. Using this framework, such research could be
achieved by categorizing and weighing levels of control and justice demonstrated by a CSP’s privacy behaviors and positioning them as one of the
four orientations in the framework. The framework also presents opportunities for such future research to empirically examine the effectiveness of
one orientation over another, or the potential impact of an organization’s
orientation on other variables such as privacy protection effectiveness,
cybersecurity behaviors, or privacy strategies. The framework can also be
applied in different contexts—comparing privacy orientations for CSPs in
different countries, of different sizes, or with different market dependencies on data.
Being able to position a CSP’s privacy orientation allows the CSP to
establish baselines within their industry and to determine if certain orientations provide more robust security and privacy protection, where privacy
incidents may be reduced. At the same time, the framework challenges
CSPs to articulate their ethical, financial, legal, and philanthropic strategies. Moreover, identifying their privacy orientation will assist CSPs to
better align their actual privacy programs with the CSCs top concerns
(Chan 2003). If CSPs can use their privacy orientation to enhance and
make more effective their privacy provisions, then the wider stakeholder
community, particularly the CSC, and ultimately the data subject, may
benefit. We hope the framework provides a helpful foundation for future
theoretical and empirical work.
Acknowledgements This chapter and the work described therein was funded by
the Irish Research Council’s Employment Based Post-graduate Scholarship
programme.
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