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dimension. Triangulation enables a systematic search for convergence
among sources of information to form new or revised themes/categories
representing the state of knowledge for a given subject (Denzin 1978;
Yardley 2008). See Table  5.1 for the Privacy Orientation Framework
Table 5.1 Privacy orientation framework dimensions including philanthropy
Dimensions
Definition
Theory base
Attribute
range
Behavior
definition
Philanthropic
responsibilities
The firms
contributions to
society
Social exchange
theory (Emerson
1962). CSR
theories (Carroll
1998). Triple
bottom line
theory of CSR
(Savitz 2013).
Checkbook
philanthropy
Paying for
charitable events
or activities that
promote privacy,
outside of the
organisation.
Inhouse
Projects
Participation in
groups/activities
aimed at
supporting
privacy for
employees or
extended supply
chain.
Strategic
Collaboration
Participating in
groups/activities
aimed at
supporting
privacy for
consumers,
society, humanity.
Ethical
responsibilities
The firms’
obligations to its
consumers
Ethical theories:
Smith and Hasnas
(1999). Social
contract theory
(Beauchamp and
Bowie 1993;
Donaldson and
Dunfee 1999).
Stockholder
theory
Consumers are
obligated to
protect
themselves in
transaction with
the firm
Stakeholder
theory
Firm and
consumer share
responsibility for
consumer
wellbeing
Social
contract
theory
Firm obligated to
promote
consumer
wellbeing.
(continued)
5 JUSTICE VS CONTROL IN CLOUD COMPUTING: A CONCEPTUAL…