The worth of textile industries across the globe is estimated to be 1 trillion USD,
35 million workers are associated with it, and 7% of the world’s total export is from
the clothing industry. Substantial increase in production is based on the demand
from the western countries that have raised the concern of employment. Despite the
considerable employment from the clothing industry, it is regarded to be the most
polluting industry worldwide as it is based on the consumption of fuel, a variety of
chemicals, and water. An article by Desore and Narula (2018) discusses the barrier,
responses from the clothing industry to adopt sustainability in production, and final
processing. The article highlights the significant gaps from the past literature that
was to be addressed essentially to incorporate sustainability. Besides, the authors
also suggest that the managerial unit should consider a few monetary steps.
An article reported by Stål and Jansson (2017) focused on analyzing the actual
perception of the firms to adopt sustainability in practice. The authors considered
case studies to find the gap among the Swedish firms. The report focused on pointing
out two important aspects. Firstly, it is solely the producer who constructs the field of
sustainability to satisfy their own needs, and consumers’ perception of sustainability
could not be considered. Secondly, the clothing industry focuses more on purchases
and profit, while much attention has not been paid in recycling and disposal. The
report also says that although the customer’s choice should preferentially be satisfied, the gap between the attitude of the customer and the behavior of the producers
obscures the business.
The ever-increasing concerns on environmental issues and sustainable consumption have been confined to the field of food, textile, electricity, and apparel. The past
literature has enlightened the characteristic features of a consumer group to showcase its environmentally friendly nature. The products developed on a sustainability
basis have been targeting a group of consumers only, and the major population has
been left out. A report that focuses on customer behavior, their perception, and
intentions toward the sustainable product has been comprehensively analyzed by
Kang et al. (2013). The response of a group of 701 students among the universities in
China, South Korea, and the United States has been analyzed. The response, as well
as their behavior on sustainable products, was studied using a modeling approach.
The results showed that consumers perceived knowledge, followed by personal
relevance, and norms can significantly affect the interest of young consumers in
purchasing sustainable textiles and apparel.
Hypothesis H5: Sustainable consumption impact in textile sectors is positively
related to firm performance.
12.3.6 Innovation Activities in Textile Wastewater
Management
The processing of wastewater, including dye, needs serious attention as it contains
high pH with strong color, and it has low biodegradability in nature. The dyes used
12 An Overview of Sustainability of Textile Wastewater Management in Textile. . .
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