• To prioritize these internal barriers to green innovation
• To evaluate organizations on the basis of these barriers
This chapter is divided into the following sections: the next section gives a brief
background of the topic and deals with identification of barriers through literature,
the third section deals with the details of three-phase methodology employed in this
study, fourth section deals with case analysis and presents results, and the last section
discusses results and presents conclusions and future recommendations.
2 Green Innovation and Sustainability
Green and sustainable developments are the major goals of organizations across the
world in order to meet the sustainability goals of 2030. From the context of
environment, the term “green” is mainly related to the products or technologies
which generate no or minimum waste and pollution, and the term “sustainable”
refers to the lesser and lesser use of resources and also production or processing at
the minimum possible cost (Liao and Wang 2018). Although the term green mainly
relates to environmental aspects, green innovation caters to all the three pillars of
sustainability, viz., environment, economic, and social. Green innovation which
involves both “green process” and “green product” innovations involves handling
various issues like energy saving, material saving, reduction in environmental
pollution, less costly and innovative production processes, packaging design,
waste management, and recycling. By tackling these issues, green innovation can
help organizations achieve their sustainability related goals (Chen et al. 2006;
Saunila et al. 2018). Green innovation can be defined as actions related to pollution
prevention, recycling of waste, green design of products, technologies for energy
saving, and environmental management practices aimed at waste and cost reduction
and acquiring new profits (Chen et al. 2006). Recently many studies have been
carried out in the field of green innovation. Chen et al. (2006) studied the impact of
green innovation performance on organizations competitive environment in electronics industry of Taiwan. Both green product innovation and green process
innovation performance are found to be positively related with corporate competitive
advantage. However, as suggested by various authors, there are numerous barriers to
green innovation which are hampering this competitive advantage of greening the
processes (Gupta and Barua 2018; Xia et al. 2019). Majority of these barriers are
internal to the organizations and can be controlled more easily than the external
barriers. After thorough review of literature, 11 internal barriers to green innovation
are identified and are presented in Table 8.1.
8 Evaluation of Manufacturing Organizations Ability to Overcome Internal Barriers. . .
141
• To evaluate organizations on the basis of these barriers
This chapter is divided into the following sections: the next section gives a brief
background of the topic and deals with identification of barriers through literature,
the third section deals with the details of three-phase methodology employed in this
study, fourth section deals with case analysis and presents results, and the last section
discusses results and presents conclusions and future recommendations.
2 Green Innovation and Sustainability
Green and sustainable developments are the major goals of organizations across the
world in order to meet the sustainability goals of 2030. From the context of
environment, the term “green” is mainly related to the products or technologies
which generate no or minimum waste and pollution, and the term “sustainable”
refers to the lesser and lesser use of resources and also production or processing at
the minimum possible cost (Liao and Wang 2018). Although the term green mainly
relates to environmental aspects, green innovation caters to all the three pillars of
sustainability, viz., environment, economic, and social. Green innovation which
involves both “green process” and “green product” innovations involves handling
various issues like energy saving, material saving, reduction in environmental
pollution, less costly and innovative production processes, packaging design,
waste management, and recycling. By tackling these issues, green innovation can
help organizations achieve their sustainability related goals (Chen et al. 2006;
Saunila et al. 2018). Green innovation can be defined as actions related to pollution
prevention, recycling of waste, green design of products, technologies for energy
saving, and environmental management practices aimed at waste and cost reduction
and acquiring new profits (Chen et al. 2006). Recently many studies have been
carried out in the field of green innovation. Chen et al. (2006) studied the impact of
green innovation performance on organizations competitive environment in electronics industry of Taiwan. Both green product innovation and green process
innovation performance are found to be positively related with corporate competitive
advantage. However, as suggested by various authors, there are numerous barriers to
green innovation which are hampering this competitive advantage of greening the
processes (Gupta and Barua 2018; Xia et al. 2019). Majority of these barriers are
internal to the organizations and can be controlled more easily than the external
barriers. After thorough review of literature, 11 internal barriers to green innovation
are identified and are presented in Table 8.1.
8 Evaluation of Manufacturing Organizations Ability to Overcome Internal Barriers. . .
141