Chapter 8
Evaluation of Manufacturing Organizations
Ability to Overcome Internal Barriers
to Green Innovations
Himanshu Gupta and Mukesh Kumar Barua
Abstract Manufacturing organizations are under constant pressure from regulatory
bodies to reduce the environmental impact of their products and processes. The stiff
competition is also among manufacturing organizations to improve their social
image. Manufacturing organizations, especially in developing countries, are lagging
behind their counterparts in developed countries in terms of commitment toward the
environment. Green innovations at their organizations are the economic and viable
solution to overcome this challenge. However, the manufacturing organizations are
struggling to green their operations due to numerous barriers like lack of resources
and unavailability of financial and human capital. It is often the internal barriers on
which organizations have some control. This study identifies internal barriers to
green innovation through literature review. A hybrid of three different methodologies is employed. First, ISM is employed to identify the relationship between these
barriers. ISM also helps in identifying driving barriers that have the most effect on
the system. Next, using BWM, the driving barriers are ranked. In the third step,
VIKOR methodology is applied to rank the ability of manufacturing organizations in
overcoming these barriers.
Keywords Green innovation · ISM · Best-Worst Method · VIKOR · Internal
barriers
H. Gupta (*)
Department of Management Studies, Indian Institute of Technology (Indian School of Mines)
Dhanbad, Dhanbad, India
M. K. Barua
Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India
© Springer Nature Switzerland AG 2021
J. Rezaei (ed.), Strategic Decision Making for Sustainable Management of Industrial
Networks, Greening of Industry Networks Studies 8,
https://doi.org/10.1007/978-3-030-55385-2_8
139
Evaluation of Manufacturing Organizations
Ability to Overcome Internal Barriers
to Green Innovations
Himanshu Gupta and Mukesh Kumar Barua
Abstract Manufacturing organizations are under constant pressure from regulatory
bodies to reduce the environmental impact of their products and processes. The stiff
competition is also among manufacturing organizations to improve their social
image. Manufacturing organizations, especially in developing countries, are lagging
behind their counterparts in developed countries in terms of commitment toward the
environment. Green innovations at their organizations are the economic and viable
solution to overcome this challenge. However, the manufacturing organizations are
struggling to green their operations due to numerous barriers like lack of resources
and unavailability of financial and human capital. It is often the internal barriers on
which organizations have some control. This study identifies internal barriers to
green innovation through literature review. A hybrid of three different methodologies is employed. First, ISM is employed to identify the relationship between these
barriers. ISM also helps in identifying driving barriers that have the most effect on
the system. Next, using BWM, the driving barriers are ranked. In the third step,
VIKOR methodology is applied to rank the ability of manufacturing organizations in
overcoming these barriers.
Keywords Green innovation · ISM · Best-Worst Method · VIKOR · Internal
barriers
H. Gupta (*)
Department of Management Studies, Indian Institute of Technology (Indian School of Mines)
Dhanbad, Dhanbad, India
M. K. Barua
Department of Management Studies, Indian Institute of Technology Roorkee, Roorkee, India
© Springer Nature Switzerland AG 2021
J. Rezaei (ed.), Strategic Decision Making for Sustainable Management of Industrial
Networks, Greening of Industry Networks Studies 8,
https://doi.org/10.1007/978-3-030-55385-2_8
139