introduCtion: AdAptAtion in A ConvergenCe environMent
27
Taken together, the chapters highlight the diversity of issues around
adaptation that arise in a convergence environment. As the contributions
individually and collectively make clear, the breadth of disciplinary approaches that are necessary to grasp what happens to adapted texts and
franchises in convergence culture transcends even the already broad
scope of more traditional adaptation studies. The range of material in
convergence culture that can be described as adaptive in some form
therefore points to a need for new, sophisticated questions and models that
allow us to conceptualize the flows of production, marketing, authorial
self-stylization, reception, interaction, participation, and interpretation
– to name only some of the most important aspects – which a new media
environment raises, restructures, or more clearly lays open. The various
branches of the interdisciplinary field of adaptation studies have developed
a broad range of powerful approaches and theories to analyze some of these
aspects. Given the often openly derivative nature of many convergence
cultural products, adaptation studies is well advised to further widen its
approaches to continue to be a productive focal point through which a
mapping of interrelated texts can be undertaken in a 21st-century media
environment.
Works Cited
Bacon-Smith, Camille. Enterprising Women: Television Fandom and the Creation of
Popular Myth. Philadelphia: University of Pennsylvania Press, 1991.
Barthes, Roland. “From Work to Text.” In Image-Music-Text, 155–164. London:
Fontana, 1977.
Birke, Dorothee, and Birte Christ. “Paratext and Digitized Narrative: Mapping the
Field.” Narrative 21, no. 1 (2013): 65–87.
Bruns, Axel. Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Lang, 2008.
Butler, Martin. “Net-Works: Collaborative Models of Cultural Production in Web
2.0 Contexts.” In Precarious Alliances: Cultures of Participation in Print and Other
Media, edited by Martin Butler, Albrecht Hausmann, and Anton Kirchhofer,
19–31. Bielefeld: transcript, 2016.
Constandinides, Costas. “Para-adaptation: Or How I Learned to Stop Worrying and
Love Convergence Culture.” Adaptation 6, no. 2 (2013): 143–157.
Cuntz-Leng, Vera. Harry Potter que(e)r: Eine Filmsaga im Spannungsfeld von
Queer Reading, Slash-Fandom und Fantasyfilmgenre. Bielefeld: transcript,
2015.
27
Taken together, the chapters highlight the diversity of issues around
adaptation that arise in a convergence environment. As the contributions
individually and collectively make clear, the breadth of disciplinary approaches that are necessary to grasp what happens to adapted texts and
franchises in convergence culture transcends even the already broad
scope of more traditional adaptation studies. The range of material in
convergence culture that can be described as adaptive in some form
therefore points to a need for new, sophisticated questions and models that
allow us to conceptualize the flows of production, marketing, authorial
self-stylization, reception, interaction, participation, and interpretation
– to name only some of the most important aspects – which a new media
environment raises, restructures, or more clearly lays open. The various
branches of the interdisciplinary field of adaptation studies have developed
a broad range of powerful approaches and theories to analyze some of these
aspects. Given the often openly derivative nature of many convergence
cultural products, adaptation studies is well advised to further widen its
approaches to continue to be a productive focal point through which a
mapping of interrelated texts can be undertaken in a 21st-century media
environment.
Works Cited
Bacon-Smith, Camille. Enterprising Women: Television Fandom and the Creation of
Popular Myth. Philadelphia: University of Pennsylvania Press, 1991.
Barthes, Roland. “From Work to Text.” In Image-Music-Text, 155–164. London:
Fontana, 1977.
Birke, Dorothee, and Birte Christ. “Paratext and Digitized Narrative: Mapping the
Field.” Narrative 21, no. 1 (2013): 65–87.
Bruns, Axel. Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. New York: Lang, 2008.
Butler, Martin. “Net-Works: Collaborative Models of Cultural Production in Web
2.0 Contexts.” In Precarious Alliances: Cultures of Participation in Print and Other
Media, edited by Martin Butler, Albrecht Hausmann, and Anton Kirchhofer,
19–31. Bielefeld: transcript, 2016.
Constandinides, Costas. “Para-adaptation: Or How I Learned to Stop Worrying and
Love Convergence Culture.” Adaptation 6, no. 2 (2013): 143–157.
Cuntz-Leng, Vera. Harry Potter que(e)r: Eine Filmsaga im Spannungsfeld von
Queer Reading, Slash-Fandom und Fantasyfilmgenre. Bielefeld: transcript,
2015.