froM pArAtex t to polyproCess: the “Quirk y” MAshup novel
99
literary academics. Indeed, Shakespeare mashups have been assessed by
scholars such as Peter Holland (who discusses the texts as narcissistic fan
replay with Shakespearean knowledge as key criterion) and Paul Rogalus
(who insists both Shakespeare and The Big Lebowski testify to a (very dubious)
timeless literary universality). 38
figure 4.1: the “zombified” James Andrews portrait on the deluxe heirloom edition of Pride and
Prejudice and Zombies: 39 Mashing up georgian miniatures. 40
Through paratextual situatedness, both the print hardback and the e-book
offer unique pleasures in the true spirit of transmedia storytelling à la
Jenkins:
38 Cf. Michael Rogalus, “The Bard, the Knave and Sir Walter: Adapting a Modern Cult classic
into a Neo-Shakespearean Stage Play.” In Fan Phenomena: “The Big Lebowski,” edited by Zachary
Ingle, 5–7. London: Intellect, 2014; Peter Holland, “Spinach and Tobacco: Making Shakespeare
Unoriginals.” Shakespeare Survey no. 68 (2015), 83–196.
39 Seth Grahame Smith and Jane Austen, Pride and Prejudice and Zombies (Philadelphia: Quirk
Books, 2009).
40 Source: www.quirkbooks.com/sites/default/files/book_covers/PPZDeluxe_Cover_72dpi%20
copy.jpg. Accessed February 15, 2019.
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