Smart Tourism: Towards the Concept
of a Data-Based Travel Experience
Magdalena Kachniewska
1 Introduction
Although the experience economy is enjoying growing interest among researchers, its
new dimension—enrichment with modern technologies—is still relatively a poorly
recognized area. The concept of experience economy and attempts to adapt it on the
basis of experience tourism have been undertaken in the literature for over 20 years
(e.g. Uriely 2005; Scott et al. 2010; Marciszewska 2010; Stasiak 2013). However,
in relation to new trends in tourist behavior—strengthened by modern technologies—it remains a rarely exploited area (Gonzalez et al. 2004; Davenport et al. 2012;
Kachniewska 2014; Buhalis and Amaranggana 2014; Miah et al. 2017), while big
data applications in the process of creating tourist experiences seem to be a particular challenge in the opinion of tourism suppliers. Nevertheless, entrepreneurs are
increasingly eager to reach for psychographic data resources and digital records,
both to forecast and create desired buyer behaviour on the basis of real-time data
processing.
The purpose of this chapter is to present new possibilities for shaping the tourist
experience in smart destinations on the basis of big data analysis. The article presents
the phenomenon of the experience economy in relation to tourism and new trends in
tourist behaviour resulting from the development of mobile technologies and social
media (e.g. ostentatious tourism, life-catching trends, digital storytelling and moblogging). It indicates the latest possibilities of influencing the behaviour of tourists and
creating experiences for them on the basis of big data (mobile application logs,
the Internet of Things (IoT), records, etc.). Thus, in this paper, special emphasis
will be put on the interrelations of tourism destinations, information, technology,
M. Kachniewska (B)
Department of Business in Transport, SGH Warsaw School of Economics, Al. Niepodległo´ sci
162, 02-554 Warsaw, Poland
e-mail: Magdalena.Kachniewska@sgh.waw.pl
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer
Nature Switzerland AG 2021
A. Lubowiecki-Vikuk et al. (eds.), Handbook of Sustainable Development and Leisure
Services, World Sustainability Series, https://doi.org/10.1007/978-3-030-59820-4_19
289
of a Data-Based Travel Experience
Magdalena Kachniewska
1 Introduction
Although the experience economy is enjoying growing interest among researchers, its
new dimension—enrichment with modern technologies—is still relatively a poorly
recognized area. The concept of experience economy and attempts to adapt it on the
basis of experience tourism have been undertaken in the literature for over 20 years
(e.g. Uriely 2005; Scott et al. 2010; Marciszewska 2010; Stasiak 2013). However,
in relation to new trends in tourist behavior—strengthened by modern technologies—it remains a rarely exploited area (Gonzalez et al. 2004; Davenport et al. 2012;
Kachniewska 2014; Buhalis and Amaranggana 2014; Miah et al. 2017), while big
data applications in the process of creating tourist experiences seem to be a particular challenge in the opinion of tourism suppliers. Nevertheless, entrepreneurs are
increasingly eager to reach for psychographic data resources and digital records,
both to forecast and create desired buyer behaviour on the basis of real-time data
processing.
The purpose of this chapter is to present new possibilities for shaping the tourist
experience in smart destinations on the basis of big data analysis. The article presents
the phenomenon of the experience economy in relation to tourism and new trends in
tourist behaviour resulting from the development of mobile technologies and social
media (e.g. ostentatious tourism, life-catching trends, digital storytelling and moblogging). It indicates the latest possibilities of influencing the behaviour of tourists and
creating experiences for them on the basis of big data (mobile application logs,
the Internet of Things (IoT), records, etc.). Thus, in this paper, special emphasis
will be put on the interrelations of tourism destinations, information, technology,
M. Kachniewska (B)
Department of Business in Transport, SGH Warsaw School of Economics, Al. Niepodległo´ sci
162, 02-554 Warsaw, Poland
e-mail: Magdalena.Kachniewska@sgh.waw.pl
© The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer
Nature Switzerland AG 2021
A. Lubowiecki-Vikuk et al. (eds.), Handbook of Sustainable Development and Leisure
Services, World Sustainability Series, https://doi.org/10.1007/978-3-030-59820-4_19
289