6 State-of-the-art on Product-Service Systems and Digital …
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6.5.3.6 Data Privacy
Further, from a managerial perspective, the trend of digitalization i.e., the extensive
use of digital technologies has enabled major business improvements such as the
development of business eco-systems that are constantly reshaped by highly interdependent value co-creating actors (Süße et al. 2018). While this might be true,
this collaborative ecosystem presents two of the major challenges, which is to first,
ensure a safe data exchange (West et al. 2018) and protect the intellectual property
from hackers’ attacks (Cimini et al. 2018; Khan and Turowski 2016) and second,
the monetising of product data through data analytics with the dilemma whether
data should be available to entities that have no connection to the tangible products
(Rymaszewska et al. 2015). Cybersecurity, then, becomes a technological matter
that has cross importance for managing a range of elements in the transformation
towards digitalization and servitisation (Kuhlenkötter et al. 2017; Cimini et al. 2018;
Roy et al. 2016).
6.6 Discussion
The adoption of PSS, particularly if intended to interact with digital technologies
requires a long-term perspective and in-depth understanding and involvement of
users. One of the most important issues in PSS research relies on customers’ requirements. The findings of this literature review have stressed on the need to further investigate the customer’s perception of value associated with a PSS to further address
the manufacturer’s strategies (Fargnoli et al. 2018).
Some authors argue that if technological capabilities remain unchanged, the capabilities of PSS for new service development cannot be explored to their maximum
potential (Rymaszewska et al. 2017; Pagoropoulos et al. 2017b). This has led recent
articles to seek for interactions between digital technologies and PSS, and the role
of an enabler is directed towards digitalization (Suppatvech et al. 2019; Lenka et al.
2017; Kowalkowski et al. 2013; Cimini et al. 2018; Süße et al. 2018). From this
perspective, technologies such as ICT do not only enable servitisation through the
provision of effective diagnostics services on the product, but it also has the potential
to reduce costs, improve internal efficiency and aids increase the service business
orientation of the company (Ardolino et al. 2013; Kowalkowski et al. 2013). We
believe that the role and interaction of these concepts can be subjective to individual
perspective and vary according to the unit of study.
An interesting point is only one of the records explored referred to organisational culture as an enabler of the servitisation process and explained the particular
role of leadership, vision, and marketing as part of the effectiveness directional of
servitisation strategies (Ardolino et al. 2013). A big majority of authors referred to
85
6.5.3.6 Data Privacy
Further, from a managerial perspective, the trend of digitalization i.e., the extensive
use of digital technologies has enabled major business improvements such as the
development of business eco-systems that are constantly reshaped by highly interdependent value co-creating actors (Süße et al. 2018). While this might be true,
this collaborative ecosystem presents two of the major challenges, which is to first,
ensure a safe data exchange (West et al. 2018) and protect the intellectual property
from hackers’ attacks (Cimini et al. 2018; Khan and Turowski 2016) and second,
the monetising of product data through data analytics with the dilemma whether
data should be available to entities that have no connection to the tangible products
(Rymaszewska et al. 2015). Cybersecurity, then, becomes a technological matter
that has cross importance for managing a range of elements in the transformation
towards digitalization and servitisation (Kuhlenkötter et al. 2017; Cimini et al. 2018;
Roy et al. 2016).
6.6 Discussion
The adoption of PSS, particularly if intended to interact with digital technologies
requires a long-term perspective and in-depth understanding and involvement of
users. One of the most important issues in PSS research relies on customers’ requirements. The findings of this literature review have stressed on the need to further investigate the customer’s perception of value associated with a PSS to further address
the manufacturer’s strategies (Fargnoli et al. 2018).
Some authors argue that if technological capabilities remain unchanged, the capabilities of PSS for new service development cannot be explored to their maximum
potential (Rymaszewska et al. 2017; Pagoropoulos et al. 2017b). This has led recent
articles to seek for interactions between digital technologies and PSS, and the role
of an enabler is directed towards digitalization (Suppatvech et al. 2019; Lenka et al.
2017; Kowalkowski et al. 2013; Cimini et al. 2018; Süße et al. 2018). From this
perspective, technologies such as ICT do not only enable servitisation through the
provision of effective diagnostics services on the product, but it also has the potential
to reduce costs, improve internal efficiency and aids increase the service business
orientation of the company (Ardolino et al. 2013; Kowalkowski et al. 2013). We
believe that the role and interaction of these concepts can be subjective to individual
perspective and vary according to the unit of study.
An interesting point is only one of the records explored referred to organisational culture as an enabler of the servitisation process and explained the particular
role of leadership, vision, and marketing as part of the effectiveness directional of
servitisation strategies (Ardolino et al. 2013). A big majority of authors referred to