56
L.-H. Shih and Y.-T. Chien
the customers’ satisfaction, the goal is to persuade users not to go to the more visited
charging stations and go to the less visited stations instead. Feasible persuasive design
strategies were carefully selected from literature review and considering the problem
characteristics. Eighteen feasible design strategies were adopted in the questionnaire
survey and the storyboard method was used to estimate the persuasion effect of each
design strategy. The statistical results of persuasion effects for eighteen strategies
are presented and the results recommend the strategies with higher persuasion scores
like color associations, threat and coping appraisal, diversified functions, reminders,
and tunnel. In addition, ANOVA method is used to find whether different strategies
should be recommended for persuading specific types of users. The results show that
there is no significant interaction effect on gender and persuasive strategy while there
is significant interaction effect on age and persuasive strategy. By conducting further
statistical analysis, appropriate persuasive strategies are recommended respectively
for the groups of users under age of 40 and above 40.
References
Ackermann L, Mugge R, Schoormans J (2018) Consumers’ perspective on product care: An
exploratory study of motivators, ability factors, and triggers. J Cleaner Production 183:380–391
Cathcart RA, Glendon A (2016) Judged effectiveness of threat and coping appraisal anti-speeding
messages. Accid Anal Prev 96:237–248
Chen H, Lin C, Hsieh S, Chao H, Chen C, Shiu R, Ye S, Deng Y (2012) Persuasive feedback model
for inducing energy conservation behaviors of building users based on interaction with a virtual
object. Energy Build 45:106–115
Chou (2010) Investigating persuasion in female cycling design. Master’s thesis of the Inst of Applied
Arts, National Chiao Tung University, Taiwan
Coombes E, Jones A (2016) Gamification of active travel to school: A pilot evaluation of the Beat
the Street physical activity intervention. Health & Place 39:62–69
Dayan E, Bar-Hillel M (2011) Nudge to obesity II: menu positions influence food orders. Judgment
Decis Making 6:333–342
Eisenbeiss M, Wilken R, Skiera B, Cornelissen M (2015) What makes deal-of-the-day promotions
really effective? The interplay of discount and time constraint with product type. Int J of Res
Mark 32:387–397
Fogg BJ (2009) A behavior model for persuasive design. Proceedings of the 4th international
conference on persuasive technology. ACM, 1–7, Clarement, California
Karppinen P, Oinas-Kukkonen H, Alahäivälä T, Jokelainen T, Keränen AM, Salonurmi T, Savolainen
M (2016) Persuasive user experiences of a health behavior change support system: a 12-month
study for prevention of metabolic syndrome. Int J Med Inf 96:51–61
Kluckner PM, Weiss A, Sundström P, Tschelig M (2013) Two actors: providers and consumers
inform the design of an ambient energy saving display with persuasive strategies. In: First Int
Conf on behavior change support systems (BCSS), Adjunct PERSUASIVE Position Paper, p
33–44
Lee H, Koopmeiners JS, Rhee T, Raveis VH, Ahluwalia JS (2014) Mobile phone text messaging
intervention for cervical cancer screening: Changes in Knowledge and Behavior Pre-Post
Intervention. J of Med Internet Res 16:8
Lehto T, Oinas-Kukkonen H (2011) Persuasive features in Web-based alcohol and smoking
interventions: a systematic review of the literature. J Med Internet Res 13:3
L.-H. Shih and Y.-T. Chien
the customers’ satisfaction, the goal is to persuade users not to go to the more visited
charging stations and go to the less visited stations instead. Feasible persuasive design
strategies were carefully selected from literature review and considering the problem
characteristics. Eighteen feasible design strategies were adopted in the questionnaire
survey and the storyboard method was used to estimate the persuasion effect of each
design strategy. The statistical results of persuasion effects for eighteen strategies
are presented and the results recommend the strategies with higher persuasion scores
like color associations, threat and coping appraisal, diversified functions, reminders,
and tunnel. In addition, ANOVA method is used to find whether different strategies
should be recommended for persuading specific types of users. The results show that
there is no significant interaction effect on gender and persuasive strategy while there
is significant interaction effect on age and persuasive strategy. By conducting further
statistical analysis, appropriate persuasive strategies are recommended respectively
for the groups of users under age of 40 and above 40.
References
Ackermann L, Mugge R, Schoormans J (2018) Consumers’ perspective on product care: An
exploratory study of motivators, ability factors, and triggers. J Cleaner Production 183:380–391
Cathcart RA, Glendon A (2016) Judged effectiveness of threat and coping appraisal anti-speeding
messages. Accid Anal Prev 96:237–248
Chen H, Lin C, Hsieh S, Chao H, Chen C, Shiu R, Ye S, Deng Y (2012) Persuasive feedback model
for inducing energy conservation behaviors of building users based on interaction with a virtual
object. Energy Build 45:106–115
Chou (2010) Investigating persuasion in female cycling design. Master’s thesis of the Inst of Applied
Arts, National Chiao Tung University, Taiwan
Coombes E, Jones A (2016) Gamification of active travel to school: A pilot evaluation of the Beat
the Street physical activity intervention. Health & Place 39:62–69
Dayan E, Bar-Hillel M (2011) Nudge to obesity II: menu positions influence food orders. Judgment
Decis Making 6:333–342
Eisenbeiss M, Wilken R, Skiera B, Cornelissen M (2015) What makes deal-of-the-day promotions
really effective? The interplay of discount and time constraint with product type. Int J of Res
Mark 32:387–397
Fogg BJ (2009) A behavior model for persuasive design. Proceedings of the 4th international
conference on persuasive technology. ACM, 1–7, Clarement, California
Karppinen P, Oinas-Kukkonen H, Alahäivälä T, Jokelainen T, Keränen AM, Salonurmi T, Savolainen
M (2016) Persuasive user experiences of a health behavior change support system: a 12-month
study for prevention of metabolic syndrome. Int J Med Inf 96:51–61
Kluckner PM, Weiss A, Sundström P, Tschelig M (2013) Two actors: providers and consumers
inform the design of an ambient energy saving display with persuasive strategies. In: First Int
Conf on behavior change support systems (BCSS), Adjunct PERSUASIVE Position Paper, p
33–44
Lee H, Koopmeiners JS, Rhee T, Raveis VH, Ahluwalia JS (2014) Mobile phone text messaging
intervention for cervical cancer screening: Changes in Knowledge and Behavior Pre-Post
Intervention. J of Med Internet Res 16:8
Lehto T, Oinas-Kukkonen H (2011) Persuasive features in Web-based alcohol and smoking
interventions: a systematic review of the literature. J Med Internet Res 13:3