Chapter 10
Video Networks of Sustainable Design:
The Doughnut Perspective
Vargas Meza Xanat and Yamanaka Toshimasa
Abstract Economics is going through a radical change to better account for biological and social indicators of health and prosperity, the so-called Doughnut Economics
proposed by Kate Raworth. Through this framework, design understood as creating
ways of being is an integral component of economic development. On the other
hand, some recent studies are proposing to incorporate Doughnut Economics in
specific design areas. Previous research by the authors analysed YouTube sustainable design videos in English and Spanish. However, the present study classifies the
videos according to Doughnut Economics indicators to provide a more comprehensible description of local design processes and products, the contextual factors tied
to them, and communication patterns of sustainable design in YouTube. There was a
clear difference on design areas and approaches; and types of communication hubs
across country groups. The study has implications for the conceptualization of design
as a multidisciplinary and participatory process, where global and local dynamics
should account for planetary sustainability and resilience.
Keywords Sustainable design · YouTube · Doughnut economics
10.1 Introduction
Meadows and colleagues reported in 1972 that our current economic system can not
continue to grow forever (Meadows et al. 1972). Today, we face financial excesses,
cultural colonialism and exploitation of living systems at an unprecedented rate.
Based on (Hanington and Egenhoefer 2018), the consequences in the design field
V. M. Xanat (B)
Department of International Industrial Engineering, National Institute of Technology (KOSEN),
Ibaraki College, Hitachinaka, Japan
e-mail: kt_designbox@yahoo.com
Y. Toshimasa
Faculty of Art and Design, University of Tsukuba, Tsukuba, Japan
© Springer Nature Singapore Pte Ltd. 2021
Y. Kishita et al. (eds.), EcoDesign and Sustainability I, Sustainable Production, Life Cycle
Engineering and Management, https://doi.org/10.1007/978-981-15-6779-7_10
135
Video Networks of Sustainable Design:
The Doughnut Perspective
Vargas Meza Xanat and Yamanaka Toshimasa
Abstract Economics is going through a radical change to better account for biological and social indicators of health and prosperity, the so-called Doughnut Economics
proposed by Kate Raworth. Through this framework, design understood as creating
ways of being is an integral component of economic development. On the other
hand, some recent studies are proposing to incorporate Doughnut Economics in
specific design areas. Previous research by the authors analysed YouTube sustainable design videos in English and Spanish. However, the present study classifies the
videos according to Doughnut Economics indicators to provide a more comprehensible description of local design processes and products, the contextual factors tied
to them, and communication patterns of sustainable design in YouTube. There was a
clear difference on design areas and approaches; and types of communication hubs
across country groups. The study has implications for the conceptualization of design
as a multidisciplinary and participatory process, where global and local dynamics
should account for planetary sustainability and resilience.
Keywords Sustainable design · YouTube · Doughnut economics
10.1 Introduction
Meadows and colleagues reported in 1972 that our current economic system can not
continue to grow forever (Meadows et al. 1972). Today, we face financial excesses,
cultural colonialism and exploitation of living systems at an unprecedented rate.
Based on (Hanington and Egenhoefer 2018), the consequences in the design field
V. M. Xanat (B)
Department of International Industrial Engineering, National Institute of Technology (KOSEN),
Ibaraki College, Hitachinaka, Japan
e-mail: kt_designbox@yahoo.com
Y. Toshimasa
Faculty of Art and Design, University of Tsukuba, Tsukuba, Japan
© Springer Nature Singapore Pte Ltd. 2021
Y. Kishita et al. (eds.), EcoDesign and Sustainability I, Sustainable Production, Life Cycle
Engineering and Management, https://doi.org/10.1007/978-981-15-6779-7_10
135