Social Responsibility in a University
Hospital: An Application
with a Socio-Technical Focus
Camilla Buttura Chrusciak, Cristoffer Rodrigues Poncini,
Rosimeire Sedrez Bitencourt, and Osiris Canciglieri Junior
1 Introduction: The Contribution of Social Responsibility
to Sustainable Development
Organizations are increasingly looking for differentials that keep them in the market.
The increasing globalization and expansion of knowledge make consumers more
demanding for quality products and for companies that seek not only profit but a
commitment to society, constantly seeking Sustainable Development [SD] (Garcia
2017).
SD is important for organizations as they all directly impact the environment,
whether social, environmental or economic, in which they operate, generating a
greater need for sustainable management. According to Elkington (2001), sustainability is the balance between the environmental, economic and social pillars. For that
reason, to engage in the search for sustainable management and development, organizations need to adopt practices that contribute to the effectiveness of the improvement actions and impact reductions, but always thinking about adding value to their
customers and not only in the profitability (Garcia 2017).
Regarding the social pillar, the movement in favor of organizational social responsibility deserves mention. A company concerned with sustainability must respect its
C. B. Chrusciak (B) · C. R. Poncini · R. S. Bitencourt · O. Canciglieri Junior
Industrial and Systems Engineering Graduate Program—PPGEPS/PUCPR, Pontifical Catholic
University of Paraná, 1155 Imaculada Conceição, Curitiba, PR 80215-901, Brazil
e-mail: camilla.buttura@pucpr.br
C. R. Poncini
e-mail: cristoffer.poncini@pucpr.edu.br
R. S. Bitencourt
e-mail: rosimeire.bitencourt@pucpr.br
O. Canciglieri Junior
e-mail: osiris.canciglieri@pucpr.br
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Integrating Social Responsibility and Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-59975-1_42
627
Hospital: An Application
with a Socio-Technical Focus
Camilla Buttura Chrusciak, Cristoffer Rodrigues Poncini,
Rosimeire Sedrez Bitencourt, and Osiris Canciglieri Junior
1 Introduction: The Contribution of Social Responsibility
to Sustainable Development
Organizations are increasingly looking for differentials that keep them in the market.
The increasing globalization and expansion of knowledge make consumers more
demanding for quality products and for companies that seek not only profit but a
commitment to society, constantly seeking Sustainable Development [SD] (Garcia
2017).
SD is important for organizations as they all directly impact the environment,
whether social, environmental or economic, in which they operate, generating a
greater need for sustainable management. According to Elkington (2001), sustainability is the balance between the environmental, economic and social pillars. For that
reason, to engage in the search for sustainable management and development, organizations need to adopt practices that contribute to the effectiveness of the improvement actions and impact reductions, but always thinking about adding value to their
customers and not only in the profitability (Garcia 2017).
Regarding the social pillar, the movement in favor of organizational social responsibility deserves mention. A company concerned with sustainability must respect its
C. B. Chrusciak (B) · C. R. Poncini · R. S. Bitencourt · O. Canciglieri Junior
Industrial and Systems Engineering Graduate Program—PPGEPS/PUCPR, Pontifical Catholic
University of Paraná, 1155 Imaculada Conceição, Curitiba, PR 80215-901, Brazil
e-mail: camilla.buttura@pucpr.br
C. R. Poncini
e-mail: cristoffer.poncini@pucpr.edu.br
R. S. Bitencourt
e-mail: rosimeire.bitencourt@pucpr.br
O. Canciglieri Junior
e-mail: osiris.canciglieri@pucpr.br
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Integrating Social Responsibility and Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-59975-1_42
627