538
N. Brambilla et al.
historically, is excluded from access to social goods and services necessary for their
survival (Oliveira 2004).
Promote the expansion of social business makes it possible to generate goods
or services that contribute to the solution of social and/or environmental problems.
Managers and entrepreneurs can go beyond public donations or resources to carry
out social innovation actions can propose solutions by businesses that have financial
viability, have social and economic activities with products and services that are
self-sustaining and promoting the welfare of the community.
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