Social Advancement as a Critical Success Factor in a Model …
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(l) Indirect economic and social benefits are also derived from cooperatives acting
as price regulators in their localities, benefiting all farmers, regardless of whether
they are or not associated with the cooperative.
7 Conclusion
This paper discusses the insertion and influences of social advancement in the process
of translation and control of strategy regarding the context of Brazilian agro-industrial
cooperatives. It is concluded that a model of such a process should consider social
advancement as a critical success factor, related to the control levers of Perspective,
Positioning, and Planning (Simons 2000).
The research results led to the conclusion that a model of translation and control of
strategy in agro-industrial cooperatives should consider the peculiarities of this type
of organization, especially concerning the social objective that cooperative societies
have sought since their foundation, incorporating in the adaptation of the BSC, the
Social perspective and the Relationship with Members perspective, beyond the
traditional perspectives of Growth and Learning, Internal Processes, Customer and
Financial.
The epistemological approach of systems thinking, adopted in the research, led
to the identification and establishment of relationships among the main analytical categories in the study. Thus, starting from the context of the origin of the
cooperative analyzed in the case study, and seeking to know the changing process
captured by historical research, meaningful relationships arose regarding cooperative
doctrine, cooperative mission, agro-industrialization strategic positioning, promotion of members, balance between the cooperative and the membership, commitment, incentives for cooperation, fidelity, economic performance of the cooperative,
economic performance of the members, social benefits, cooperative organizational
culture, and sustainable development in the cooperative community.
The critical success factor of social advancement, discussed in this article, is part
and is linked to a broader and complex model of translation and control of strategy in
Brazilian agro-industrial cooperatives (Barreiros 2012), which also considers other
critical success factors such as the technological advancement and economic performance of members; the commitment between cooperative and its members; the capitalization of the cooperative; the cooperative education and organizational culture
of the cooperative; the professionalization and efficiency of the cooperative; and the
balance between cooperative and members.
This work contributes to increasing the level of theoretical knowledge about the
insertion of social advancement in models of translation and control of strategy
in agro-industrial cooperatives, a theme that is still little explored in the Brazilian
literature, despite the great economic and social importance of agro-industrial cooperatives in Brazil, mainly in Parana State, where large Brazilian cooperatives are
concentrated.
39
(l) Indirect economic and social benefits are also derived from cooperatives acting
as price regulators in their localities, benefiting all farmers, regardless of whether
they are or not associated with the cooperative.
7 Conclusion
This paper discusses the insertion and influences of social advancement in the process
of translation and control of strategy regarding the context of Brazilian agro-industrial
cooperatives. It is concluded that a model of such a process should consider social
advancement as a critical success factor, related to the control levers of Perspective,
Positioning, and Planning (Simons 2000).
The research results led to the conclusion that a model of translation and control of
strategy in agro-industrial cooperatives should consider the peculiarities of this type
of organization, especially concerning the social objective that cooperative societies
have sought since their foundation, incorporating in the adaptation of the BSC, the
Social perspective and the Relationship with Members perspective, beyond the
traditional perspectives of Growth and Learning, Internal Processes, Customer and
Financial.
The epistemological approach of systems thinking, adopted in the research, led
to the identification and establishment of relationships among the main analytical categories in the study. Thus, starting from the context of the origin of the
cooperative analyzed in the case study, and seeking to know the changing process
captured by historical research, meaningful relationships arose regarding cooperative
doctrine, cooperative mission, agro-industrialization strategic positioning, promotion of members, balance between the cooperative and the membership, commitment, incentives for cooperation, fidelity, economic performance of the cooperative,
economic performance of the members, social benefits, cooperative organizational
culture, and sustainable development in the cooperative community.
The critical success factor of social advancement, discussed in this article, is part
and is linked to a broader and complex model of translation and control of strategy in
Brazilian agro-industrial cooperatives (Barreiros 2012), which also considers other
critical success factors such as the technological advancement and economic performance of members; the commitment between cooperative and its members; the capitalization of the cooperative; the cooperative education and organizational culture
of the cooperative; the professionalization and efficiency of the cooperative; and the
balance between cooperative and members.
This work contributes to increasing the level of theoretical knowledge about the
insertion of social advancement in models of translation and control of strategy
in agro-industrial cooperatives, a theme that is still little explored in the Brazilian
literature, despite the great economic and social importance of agro-industrial cooperatives in Brazil, mainly in Parana State, where large Brazilian cooperatives are
concentrated.