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F. Lourenço and O. C. Júnior
the very lack of interrelationship between companies, community and government,
considering the individual interests of each one or of society as a whole.
It is known that the concept of sustainability, despite being questioned, worrisome
and considered by many to be current, it’s a concern that has persists since the
1970s, therefore, a long time that there is a need for an disruption, making it possible
to understand sustainability challenges, as we need, according to Almeida (2007)
understand that the disruption is in relationships, in the way of thinking, and not
only in technology and, the lack of resources, business will not survive and that. We
need to leave the comfort zone and; understand that ethical behaviors bring economic
gains, and not losses. Realizing that it cannot alone for financial reasons only, but
for the existence and survival of man.
Officially, the concept of sustainability originated World Commission on Environment and Development—WCED, the objective was to disseminate the concept
and propose a global schedule for awareness of humanity, combat environmental
problems and scarcity of natural resources. Given that the impacts are masked by
substitution agreements or financial compensation, but, the resources are not totally
refunded and do not guarantee the continuity of humanity.
This movement gain force, starting several events, such as: Stockholm (1972),
WCED, Copenhagen (1980), the Brundtland report (1987), Rio (1992), the Kyoto
Protocol, among others. The discussions were growing day after day and, the most
importantly, the concerns are being configured and reconfigured, especially when
talking about decision making. Organizations seek for sustainable alternatives in
order to keep their strategic and competitive position.
Therefore, according to the Brundtland Report (1987), entitled “Our common
future”, by the United Nations World Commission on Environment and Development
(1988), the development of sustainability was defined as the capacity to meet human
needs without compromising the needs of future generations.
That’s what organizations are trying to do, transforming and fighting for strategies that are prepared for the new business reality and that its shareholders build
their actions for the benefit of a higher number of social actors. Understanding that
there is still a lot to do, in particular, realizing that the environment is not something that only serves to explore and generate wealth. Regarding with the concept
of sustainability, Layrargues (1997) says that he doesn’t have to worry about the
development or protection of the environment, but what type of development is to be
implemented from this moment, because, after the creation of technologies clean—
the new competitive advantage in the market—development and the environment
it became complementary. For this reason, the triple bottom line was divided into
the three dimensions: environmental, economic and social—considered the most
common. Purvis et al. (2019) says that: Despite the relative scarcity of literature that
study conceptually the ‘sustainability’ and the ‘sustainable development’, a concept
of the ‘three pillars’, environmental, economic and social, has spread. That is generally get as a balance of trade-offs between goals equally desirable in these three
descriptions, although uses modify.
Layrargues (1997) characterizes the dimensions as: environmental—as a production model compatible with the ecosystem, that is, produce/consume while keeping
F. Lourenço and O. C. Júnior
the very lack of interrelationship between companies, community and government,
considering the individual interests of each one or of society as a whole.
It is known that the concept of sustainability, despite being questioned, worrisome
and considered by many to be current, it’s a concern that has persists since the
1970s, therefore, a long time that there is a need for an disruption, making it possible
to understand sustainability challenges, as we need, according to Almeida (2007)
understand that the disruption is in relationships, in the way of thinking, and not
only in technology and, the lack of resources, business will not survive and that. We
need to leave the comfort zone and; understand that ethical behaviors bring economic
gains, and not losses. Realizing that it cannot alone for financial reasons only, but
for the existence and survival of man.
Officially, the concept of sustainability originated World Commission on Environment and Development—WCED, the objective was to disseminate the concept
and propose a global schedule for awareness of humanity, combat environmental
problems and scarcity of natural resources. Given that the impacts are masked by
substitution agreements or financial compensation, but, the resources are not totally
refunded and do not guarantee the continuity of humanity.
This movement gain force, starting several events, such as: Stockholm (1972),
WCED, Copenhagen (1980), the Brundtland report (1987), Rio (1992), the Kyoto
Protocol, among others. The discussions were growing day after day and, the most
importantly, the concerns are being configured and reconfigured, especially when
talking about decision making. Organizations seek for sustainable alternatives in
order to keep their strategic and competitive position.
Therefore, according to the Brundtland Report (1987), entitled “Our common
future”, by the United Nations World Commission on Environment and Development
(1988), the development of sustainability was defined as the capacity to meet human
needs without compromising the needs of future generations.
That’s what organizations are trying to do, transforming and fighting for strategies that are prepared for the new business reality and that its shareholders build
their actions for the benefit of a higher number of social actors. Understanding that
there is still a lot to do, in particular, realizing that the environment is not something that only serves to explore and generate wealth. Regarding with the concept
of sustainability, Layrargues (1997) says that he doesn’t have to worry about the
development or protection of the environment, but what type of development is to be
implemented from this moment, because, after the creation of technologies clean—
the new competitive advantage in the market—development and the environment
it became complementary. For this reason, the triple bottom line was divided into
the three dimensions: environmental, economic and social—considered the most
common. Purvis et al. (2019) says that: Despite the relative scarcity of literature that
study conceptually the ‘sustainability’ and the ‘sustainable development’, a concept
of the ‘three pillars’, environmental, economic and social, has spread. That is generally get as a balance of trade-offs between goals equally desirable in these three
descriptions, although uses modify.
Layrargues (1997) characterizes the dimensions as: environmental—as a production model compatible with the ecosystem, that is, produce/consume while keeping