The Role of Regional Administration
on the Promotion of Social Responsibility
Practices: A Case Study in the Amazon
Region
Maria do Perpétuo Socorro Lamego Oliveira, Evailton Arantes de Oliveira,
and Ana Margarida Fonseca
1 Introduction
In a society that is increasingly intolerant to unsustainable practices, companies
adopt Social Responsibility (SR) to enhance their commitment and contribution
regarding sustainability issues. The general public is highly aware of the need to
change behaviours to promote environmental and social sustainability, and stakeholders are pressuring companies to integrate these concepts in their practices and
management models.
The responsibility of corporations regarding their multiple stakeholders is
supported by the Stakeholder Theory (Freeman 1984), defending that sustainable
success depends on the satisfaction of stakeholders’ needs and expectations. Business strategies that promote the creation of shared value for the organization and its
stakeholders have proven to be relevant success factors (Porter and Kramer 2011;
Strand et al. 2015).
The adoption of SR strategies leads to the conscious planning and execution of
activities, decreases negative impacts and promotes positive interactions, in short, medium-, and long-term scenarios. The implementation of SR programmes is
becoming common practice in organizations at a global level, with several associated benefits: the efficient use of resources leads to cost reductions; competitive
M. do Perpétuo Socorro Lamego Oliveira (B) · E. A. de Oliveira
University Fernando Pessoa (UFP), Praça 9 de Abril 349, 4249-004 Porto, Portugal
e-mail: 36146@ufp.edu.pt
E. A. de Oliveira
e-mail: 35986@ufp.edu.pt
A. M. Fonseca
UFP Energy, Environment and Health Research Unit (FP-ENAS), University Fernando Pessoa
(UFP), Praça 9 de Abril 349, 4249-004 Porto, Portugal
e-mail: afonseca@ufp.edu.pt
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Integrating Social Responsibility and Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-59975-1_25
377
on the Promotion of Social Responsibility
Practices: A Case Study in the Amazon
Region
Maria do Perpétuo Socorro Lamego Oliveira, Evailton Arantes de Oliveira,
and Ana Margarida Fonseca
1 Introduction
In a society that is increasingly intolerant to unsustainable practices, companies
adopt Social Responsibility (SR) to enhance their commitment and contribution
regarding sustainability issues. The general public is highly aware of the need to
change behaviours to promote environmental and social sustainability, and stakeholders are pressuring companies to integrate these concepts in their practices and
management models.
The responsibility of corporations regarding their multiple stakeholders is
supported by the Stakeholder Theory (Freeman 1984), defending that sustainable
success depends on the satisfaction of stakeholders’ needs and expectations. Business strategies that promote the creation of shared value for the organization and its
stakeholders have proven to be relevant success factors (Porter and Kramer 2011;
Strand et al. 2015).
The adoption of SR strategies leads to the conscious planning and execution of
activities, decreases negative impacts and promotes positive interactions, in short, medium-, and long-term scenarios. The implementation of SR programmes is
becoming common practice in organizations at a global level, with several associated benefits: the efficient use of resources leads to cost reductions; competitive
M. do Perpétuo Socorro Lamego Oliveira (B) · E. A. de Oliveira
University Fernando Pessoa (UFP), Praça 9 de Abril 349, 4249-004 Porto, Portugal
e-mail: 36146@ufp.edu.pt
E. A. de Oliveira
e-mail: 35986@ufp.edu.pt
A. M. Fonseca
UFP Energy, Environment and Health Research Unit (FP-ENAS), University Fernando Pessoa
(UFP), Praça 9 de Abril 349, 4249-004 Porto, Portugal
e-mail: afonseca@ufp.edu.pt
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Integrating Social Responsibility and Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-59975-1_25
377