Discussion of New Product Development Process Sustainability …
153
models related to the development of new products and vice versa, published so far
in international journals.
3 Sustainability Oriented New Product Development
and Supply Chain in Industry 4.0
In the last decade, supply chain management has become an area that has gained
more attention from companies and research. Conceptually, broadly, the Supply
Chain Council defines it as, “every effort involved in the production and delivery of
a final product or service, from the supplier to the supplier” (Appelqvist et al. 2004).
In practice, the objective is to coordinate and synchronize processes, activities and
the entire infrastructure linked to it.
Considering the immensity of tasks that the supply chain is responsible for,
Supply chain management appears to perform this strategic management by evaluating the relationships of the chain, aiming to achieve competitive advantages
and customer satisfaction. A successful supply chain requires coordination between
multiple processes and, in many cases, the management of independent companies
that work to provide a product or service to the end customer (Lee and Whang 1998).
Based on this, in recent years, research has focused on increasing the responsiveness
of supply chains, making them agile. An agile supply chain is one that can change
and adapt quickly to new circumstances, for example, new markets and new realities, (see, for example, Gunasekaran et al. 2008; Vonderembse et al. 2006). Thus,
recognizing the strategic nature of supply chain design, he feels almost compelled
to integrate it with the development of products and processes (Fine 2009).
As an important point in this process, the development of new products is one
of the keys to the success of the Supply chain, as it is the process of moving new
products from generating ideas to introducing them to the market, including product
design, market research and product analysis. marketing (Cooper 2001; Ulrich and
Eppinger 2008; Liker 2004). Ulrich and Eppinger (2008), also put the development of
new products as a process that comprises sequential steps or a set of activities starting
with the perception of a market opportunity and ending with the sales, production
and delivery of a product.
This relationship between product design and supply chain has been the subject
of some research work in recent times (Fisher 1997; Randall and Urich 2001). Fisher
(1997), for example, presented recommendations for combining the product and
supply chain by raising questions such as “What is the right supply chain for your
product?” and making suggestions on how to work with modular products aligned
with a supply chain that was aligned with the market. Fine (2009) discussed the importance of integrating the supply chain to the development of products and processes,
with suggestions for manufacturing, purchasing and supply decisions to be made
simultaneously with the product architecture. Novak and Eppinger (2001) had the
result that it is necessary to outsource products of less complexity in complex systems,
153
models related to the development of new products and vice versa, published so far
in international journals.
3 Sustainability Oriented New Product Development
and Supply Chain in Industry 4.0
In the last decade, supply chain management has become an area that has gained
more attention from companies and research. Conceptually, broadly, the Supply
Chain Council defines it as, “every effort involved in the production and delivery of
a final product or service, from the supplier to the supplier” (Appelqvist et al. 2004).
In practice, the objective is to coordinate and synchronize processes, activities and
the entire infrastructure linked to it.
Considering the immensity of tasks that the supply chain is responsible for,
Supply chain management appears to perform this strategic management by evaluating the relationships of the chain, aiming to achieve competitive advantages
and customer satisfaction. A successful supply chain requires coordination between
multiple processes and, in many cases, the management of independent companies
that work to provide a product or service to the end customer (Lee and Whang 1998).
Based on this, in recent years, research has focused on increasing the responsiveness
of supply chains, making them agile. An agile supply chain is one that can change
and adapt quickly to new circumstances, for example, new markets and new realities, (see, for example, Gunasekaran et al. 2008; Vonderembse et al. 2006). Thus,
recognizing the strategic nature of supply chain design, he feels almost compelled
to integrate it with the development of products and processes (Fine 2009).
As an important point in this process, the development of new products is one
of the keys to the success of the Supply chain, as it is the process of moving new
products from generating ideas to introducing them to the market, including product
design, market research and product analysis. marketing (Cooper 2001; Ulrich and
Eppinger 2008; Liker 2004). Ulrich and Eppinger (2008), also put the development of
new products as a process that comprises sequential steps or a set of activities starting
with the perception of a market opportunity and ending with the sales, production
and delivery of a product.
This relationship between product design and supply chain has been the subject
of some research work in recent times (Fisher 1997; Randall and Urich 2001). Fisher
(1997), for example, presented recommendations for combining the product and
supply chain by raising questions such as “What is the right supply chain for your
product?” and making suggestions on how to work with modular products aligned
with a supply chain that was aligned with the market. Fine (2009) discussed the importance of integrating the supply chain to the development of products and processes,
with suggestions for manufacturing, purchasing and supply decisions to be made
simultaneously with the product architecture. Novak and Eppinger (2001) had the
result that it is necessary to outsource products of less complexity in complex systems,