Deployment of Sustainable Development Framework …
135
performance. This study takes into account behavioural characteristics of a transactional leader (TRN) such as being task-oriented, relational oriented, change and
passive oriented that built upon the recent trait–behavioural conceptualisation of leadership proposed by Derue et al. (2011). Our theorizing suggests that transactional
style leaders respond to problems as they arise.
2 Differentiating/Distinguishing Between Sustainability
and Corporate Social Responsibility
It is worth mentioning that corporate responsibility concept emerged in the 1950s
while sustainability emerged in the early 1980s. Corporate responsibility and sustainability might shift strategic orientation towards the accomplishment of the greater
common good (Bansal and Song 2017). “Corporate social responsibility (CSR) and
corporate sustainability (CS) aim to balance economic prosperity, social integrity,
and environmental responsibility, regardless of whether they conceptualise environmental issues as a subset of social issues or as the third element of sustainability”
(Montiel 2008) (p. 260). Corporate sustainability emphasises the role of the firm’s
processes and procedures, such as overall beliefs, long term product solutions and
strategic planning (Jansson et al. 2017). The term corporate responsibility compromises any kind of a supportive organization (Marcus et al. 2011), corporate reputation, image, stakeholder relationships (Du et al. 2010), and risk reduction (Godfrey
et al. 2009). In contrast to this, sustainability focuses on rewarding companies who
reduce environmental damages, engage into stakeholder relationships (Donaldson
and Preston 1995), make corporate social commitments (Bansal et al. 2014; Awan
et al. 2018a), and develop ecological foundations and resilience (Whiteman et al.
2013).
Corporate responsibility (CR) is defined as “attenuated business attentiveness
and can impart to the utilization of indigenous people” (Banerjee 2008). Subjectmatter literature describes CSR as “commitments to both social and environmental
practices.” (Bansal et al. 2014) (p. 950). In the sustainability literature, (Montiel
2008) (p. 259) argues that “CS (corporate sustainability) scholars tend to argue that
the economic, social, and environmental pillars are interconnected.” (Montiel 2008)
(p. 259).The social dimension must be strategically aligned with the overall sustainability performance and corporate goals and strategy (Awan 2019). Generally, the
conceptualization of responsibility and sustainability presented them as relatively
distinct (Bansal and Song 2017). According to Dieterich (2018), sustainability is
the key to future economic growth. However, despite the promises of innovative
practices, social performance being the next step of corporate sustainability (Schaltegger et al. 2012). Social sustainability for manufacturing firms rests on broader
organisational practices (Awan 2019). Socially sustainable performance is a bottomup practice that helps in understanding sustainable development system, a powerful
tool for analysing the complex system of sustainability performance (Awan et al.
135
performance. This study takes into account behavioural characteristics of a transactional leader (TRN) such as being task-oriented, relational oriented, change and
passive oriented that built upon the recent trait–behavioural conceptualisation of leadership proposed by Derue et al. (2011). Our theorizing suggests that transactional
style leaders respond to problems as they arise.
2 Differentiating/Distinguishing Between Sustainability
and Corporate Social Responsibility
It is worth mentioning that corporate responsibility concept emerged in the 1950s
while sustainability emerged in the early 1980s. Corporate responsibility and sustainability might shift strategic orientation towards the accomplishment of the greater
common good (Bansal and Song 2017). “Corporate social responsibility (CSR) and
corporate sustainability (CS) aim to balance economic prosperity, social integrity,
and environmental responsibility, regardless of whether they conceptualise environmental issues as a subset of social issues or as the third element of sustainability”
(Montiel 2008) (p. 260). Corporate sustainability emphasises the role of the firm’s
processes and procedures, such as overall beliefs, long term product solutions and
strategic planning (Jansson et al. 2017). The term corporate responsibility compromises any kind of a supportive organization (Marcus et al. 2011), corporate reputation, image, stakeholder relationships (Du et al. 2010), and risk reduction (Godfrey
et al. 2009). In contrast to this, sustainability focuses on rewarding companies who
reduce environmental damages, engage into stakeholder relationships (Donaldson
and Preston 1995), make corporate social commitments (Bansal et al. 2014; Awan
et al. 2018a), and develop ecological foundations and resilience (Whiteman et al.
2013).
Corporate responsibility (CR) is defined as “attenuated business attentiveness
and can impart to the utilization of indigenous people” (Banerjee 2008). Subjectmatter literature describes CSR as “commitments to both social and environmental
practices.” (Bansal et al. 2014) (p. 950). In the sustainability literature, (Montiel
2008) (p. 259) argues that “CS (corporate sustainability) scholars tend to argue that
the economic, social, and environmental pillars are interconnected.” (Montiel 2008)
(p. 259).The social dimension must be strategically aligned with the overall sustainability performance and corporate goals and strategy (Awan 2019). Generally, the
conceptualization of responsibility and sustainability presented them as relatively
distinct (Bansal and Song 2017). According to Dieterich (2018), sustainability is
the key to future economic growth. However, despite the promises of innovative
practices, social performance being the next step of corporate sustainability (Schaltegger et al. 2012). Social sustainability for manufacturing firms rests on broader
organisational practices (Awan 2019). Socially sustainable performance is a bottomup practice that helps in understanding sustainable development system, a powerful
tool for analysing the complex system of sustainability performance (Awan et al.