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M. M. C. Moura and U. Tortato
its labor practices, the environment and human rights, fair operating practices, in the
customer service, as well as the participation and development of the community
in which the organization operates (Sbcoaching 2019). Porter and Kramer (2006)¸
emphasize that it is important to adapt corporate social responsibility with the business strategies of each organization, rather than thinking them in a generic way,
thinking that all sustainable change will have positive results regardless of the
company. Briefly, it can be stated that investing in environmental management can
reduce production costs in the medium and long term because it avoids waste and
inefficiencies in the consumption of energy and raw materials, as well as improving
the image of the company and its products. to consumers (Young 2007).
Note the important practical contribution of this article as it has as its subject of
study the cooperatives, which are organizational models of great representativeness
in the market. According to the Ocb System (2018), cooperatives around the world
are already present in over one hundred and fifty countries and generate 280 million
jobs, in addition to having 1.2 billion members. In this sense we emphasized the
importance of Paraná, which is the state of Brazil where the cooperatives employ the
most. They generate 101,228 jobs and, in terms of revenues, the 220 cooperatives of
Paraná had an income that represents almost 18% of GDP from the state (Folha De
Londrina 2019). Among the cooperative sectors, the agricultural sector was chosen,
due to its prominence in the market, which is due to the number of units, there are
61 institutions in Paraná and, also, due to its revenue, which is the highest among the
cooperative sectors. The theoretical contribution of the study is also observed, since
it brings the analysis of literature from several countries, offering an international
view on the subject and, as a main point, relates the issue of competitiveness and
sustainability with the cooperatives, a relationship that had not yet been addressed
in the publications found, paving the way for new research that also studies the
cooperative business model.
This study was divided between introduction, methodology, results and analysis of literature review and online search and, finally, its conclusions. It has two
main objectives: to elaborate a literature review in order to understand what is being
studied about this theme around the world and to verify, through the websites of
agricultural cooperatives in Paraná, which social responsibility practices are adopted
in the processes and routines of these organizations. It is noteworthy that due to the
difficulty in finding articles that bear the term “social responsibility”, it was decided
to work on this issue focused on sustainability.
2 Methodology
This paper was organized into two stages, literature review and online verification
regarding the adoption of sustainable practices.
The realization of the two stages lasted five months, from June/2019 to
November/2019.
M. M. C. Moura and U. Tortato
its labor practices, the environment and human rights, fair operating practices, in the
customer service, as well as the participation and development of the community
in which the organization operates (Sbcoaching 2019). Porter and Kramer (2006)¸
emphasize that it is important to adapt corporate social responsibility with the business strategies of each organization, rather than thinking them in a generic way,
thinking that all sustainable change will have positive results regardless of the
company. Briefly, it can be stated that investing in environmental management can
reduce production costs in the medium and long term because it avoids waste and
inefficiencies in the consumption of energy and raw materials, as well as improving
the image of the company and its products. to consumers (Young 2007).
Note the important practical contribution of this article as it has as its subject of
study the cooperatives, which are organizational models of great representativeness
in the market. According to the Ocb System (2018), cooperatives around the world
are already present in over one hundred and fifty countries and generate 280 million
jobs, in addition to having 1.2 billion members. In this sense we emphasized the
importance of Paraná, which is the state of Brazil where the cooperatives employ the
most. They generate 101,228 jobs and, in terms of revenues, the 220 cooperatives of
Paraná had an income that represents almost 18% of GDP from the state (Folha De
Londrina 2019). Among the cooperative sectors, the agricultural sector was chosen,
due to its prominence in the market, which is due to the number of units, there are
61 institutions in Paraná and, also, due to its revenue, which is the highest among the
cooperative sectors. The theoretical contribution of the study is also observed, since
it brings the analysis of literature from several countries, offering an international
view on the subject and, as a main point, relates the issue of competitiveness and
sustainability with the cooperatives, a relationship that had not yet been addressed
in the publications found, paving the way for new research that also studies the
cooperative business model.
This study was divided between introduction, methodology, results and analysis of literature review and online search and, finally, its conclusions. It has two
main objectives: to elaborate a literature review in order to understand what is being
studied about this theme around the world and to verify, through the websites of
agricultural cooperatives in Paraná, which social responsibility practices are adopted
in the processes and routines of these organizations. It is noteworthy that due to the
difficulty in finding articles that bear the term “social responsibility”, it was decided
to work on this issue focused on sustainability.
2 Methodology
This paper was organized into two stages, literature review and online verification
regarding the adoption of sustainable practices.
The realization of the two stages lasted five months, from June/2019 to
November/2019.