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composition (Scott and Davis 2007). Being a collective construction, the organizations have an environment of shared meaning among the participants. The dynamism
of the transformation process provides opportunities for the construction of meaning,
at the same time in which languages and symbols proper to the community are
reproduced under a modified meaning.
In an attempt to integrate all these concepts, based on the interactive proposal
of strategizing, the idea of deciding arises (Villar et al. 2018). Just like the concept
that preceded it, deciding deals with practices—called intertwined decisions—whose
decision-making takes place in praxis, and are performed by participants. Since it
has a less broad scope, the decision is incorporated into the strategizing and differs
from it by having the decision as a focus object (Villar et al. 2018). The decisions
in this perspective approximate to the strategic element when acquiring the fluid
characteristic of the continuous becoming of the social practice (Rese et al. 2017),
constituting an occasion for signification (Weick 1995).
2.3 Construction of Meaning
The conversation establishes itself as the most important driver of conservation of
reality (Berger and Luckmann 1991). Any major change in the environment in which
one lives and interprets will require new processes of socialization. The social behaviors reflected in individual habits are part of the intersubjective process of sensemaking. In the conception of Weick (1995, p. 17), following the ontological basis
of the continuous becoming, sensemaking can be understood through seven properties: “(1) Grounded in identity construction (2) Retrospective (3) Enactive of sensible
environments (4) Social (5) Ongoing (6) Focused on and by extracted cues (7) Driven
by plausibility rather than accuracy”.
Although the definition of meaning is socially negotiated, when the communication is made through no face-to-face interactions, the pattern of conduct and the very
construction of meaning can be modified. A property of the sense making process
begins to have a moderating effect: the extracted cues, illustrated by the organizational communications. Even if a certain situation does not prove to be true, it can
modify the meaning given to the ethically divergent conduct (Weick 1995). Moreover, an opportunity to attempt to influence the meaning attributed occurs (Gioia and
Chittipeddi 1991).
The sensegiving process carries the same sensemaking properties so that the
characteristics and the notion of meaning are continuously expressed (Gioia and
Chittipeddi 1991). As a concept, sensegiving derives from the understanding of
meaning as socially constructed. Hence, the direction to which the meaning is driven
will depend on the characteristics that the organizational communication informs.
The intersubjective nature of sensegiving imposes the argumentative and persuasive
plausibility of the narratives present in the communicative process. The translation
of routines and micro-activities occurs through extracted cues left throughout the
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