Sharing Economy: Sensegiving
of Strategic Decisions Towards
Sustainability
André Ricardo do Rosário Contani and Karina De Déa Roglio
1 Introduction
The sharing economy changes business models and is present in different industries
as, for instance, tourism, retail, health, finance, and mobility. A growing adherence
of users is being further noticed, more specifically in the segment of urban mobility
(Böcker and Meelen 2017). This is explained by the fact that the need for transport
imposes itself over somebody’s will of having their own means of transportation,
and that is the reason why the logic of sharing finds its place. When such thought
goes through financial intermediation, it becomes a service and provides room for
economic exploration (Belk 2010; Martin 2016). According to Sorima Neto (2017),
mobility represents a sector that managed at least R$3 million per day in 2017 in São
Paulo and Rio de Janeiro, the two largest cities in Brazil.
Moreover, some special conditions arise in a conflicting context as, for example,
when young people do not drive and do not intend to do so (Böcker and Meelen
2017). This is also the situation of drivers who modify the initial proposal of sharing
their resources (Belk 2010) while renting vehicles from companies to operate this
service. Such deviations are addressed by organizations in an attempt to strategically
respond to these issues. Botsman and Rogers (2010) notice that, in addition to the
economic aspects challenging the traditional sectors, sharing emerges as a positive
outcome on social and environmental dimensions. Thus, decision-making aspects
arise in the strategic direction towards the principles of sustainability (Böcker and
Meelen 2017).
A. R. do Rosário Contani (B) · K. De Déa Roglio
Business School—PPGADM, Federal University of Paraná, 632 Lothario Meissner Ave., Curitiba
80210-170, Brazil
e-mail: acontani@gmail.com
K. De Déa Roglio
e-mail: karinaroglio@gmail.com
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Integrating Social Responsibility and Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-59975-1_7
109
of Strategic Decisions Towards
Sustainability
André Ricardo do Rosário Contani and Karina De Déa Roglio
1 Introduction
The sharing economy changes business models and is present in different industries
as, for instance, tourism, retail, health, finance, and mobility. A growing adherence
of users is being further noticed, more specifically in the segment of urban mobility
(Böcker and Meelen 2017). This is explained by the fact that the need for transport
imposes itself over somebody’s will of having their own means of transportation,
and that is the reason why the logic of sharing finds its place. When such thought
goes through financial intermediation, it becomes a service and provides room for
economic exploration (Belk 2010; Martin 2016). According to Sorima Neto (2017),
mobility represents a sector that managed at least R$3 million per day in 2017 in São
Paulo and Rio de Janeiro, the two largest cities in Brazil.
Moreover, some special conditions arise in a conflicting context as, for example,
when young people do not drive and do not intend to do so (Böcker and Meelen
2017). This is also the situation of drivers who modify the initial proposal of sharing
their resources (Belk 2010) while renting vehicles from companies to operate this
service. Such deviations are addressed by organizations in an attempt to strategically
respond to these issues. Botsman and Rogers (2010) notice that, in addition to the
economic aspects challenging the traditional sectors, sharing emerges as a positive
outcome on social and environmental dimensions. Thus, decision-making aspects
arise in the strategic direction towards the principles of sustainability (Böcker and
Meelen 2017).
A. R. do Rosário Contani (B) · K. De Déa Roglio
Business School—PPGADM, Federal University of Paraná, 632 Lothario Meissner Ave., Curitiba
80210-170, Brazil
e-mail: acontani@gmail.com
K. De Déa Roglio
e-mail: karinaroglio@gmail.com
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Integrating Social Responsibility and Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-59975-1_7
109