92
M. Morioka et al.
Fig. 1 % of the attendance of each company for the respective sustainable areas
explain their performance compared to the companies Avon and Grupo Boticário,
which exclusively operate in one sector.
The second national company analyzed, Grupo Boticário, still has shown a lack of
attendance of the criteria and had the worst performance in governance. Nevertheless,
the Grupo Boticário GRI report has 2016 as its reference year, which is outdated when
compared to 2017. Furthermore, for other sustainability criteria, the Grupo Boticário
had better performance than Avon. Consequently, some criteria were not required
and that could be the main reason why the company did not satisfy several GRI
indexes.
Another interesting point was the average attendance of the criteria that reached
above 58% in the four areas. This reinforces the concern of personal hygiene,
perfumery and cosmetics companies in the adoption of sustainable practices and
its communication.
For example, governance is one of the essential indicators for assessing a
company’s commitment to sustainability. According to analysis, the average attendance of criteria by companies operating in the Brazilian market is optimistic (67%)
even that improvements are required.
M. Morioka et al.
Fig. 1 % of the attendance of each company for the respective sustainable areas
explain their performance compared to the companies Avon and Grupo Boticário,
which exclusively operate in one sector.
The second national company analyzed, Grupo Boticário, still has shown a lack of
attendance of the criteria and had the worst performance in governance. Nevertheless,
the Grupo Boticário GRI report has 2016 as its reference year, which is outdated when
compared to 2017. Furthermore, for other sustainability criteria, the Grupo Boticário
had better performance than Avon. Consequently, some criteria were not required
and that could be the main reason why the company did not satisfy several GRI
indexes.
Another interesting point was the average attendance of the criteria that reached
above 58% in the four areas. This reinforces the concern of personal hygiene,
perfumery and cosmetics companies in the adoption of sustainable practices and
its communication.
For example, governance is one of the essential indicators for assessing a
company’s commitment to sustainability. According to analysis, the average attendance of criteria by companies operating in the Brazilian market is optimistic (67%)
even that improvements are required.