About this Book
The book presents high-quality research papers presented at the 2nd International Research
Conference, AUEIRC 2018, organized by the American University in the Emirates in Dubai
on November 13th–15th, 2018. The book covers all dimensions of sustainable development
and social responsibility, and is broadly divided into two sections: Sustainability and Smart
Business, and Sustainability and Creative Industries. Sustainability and smart business track
covers areas such as risk assessment in agriculture, measurement of financial and assets
performance in agriculture firms, corporate social responsibility and the role of intermediaries,
the impact of privatizing health insurance, political events and their effect on foreign currency
exchange, the effect of sustainable HR practices on financial performance, gender inequality in
the MENA economies (panel data model), sustainable marketing in the Era of Industry 4.0,
micro-enterprises as a tool to counter unemployment, the impact of financial education and
control on financial behavior, a comprehensive strategic approach to sustainability in the UAE,
sustainability and project finance, HR analytics (FAD or fashion for organizational sustainability), conceptual framework of sustainable competitive advantages, psychology of organizational sustainability, Blockchain technology and sustainability, institution building
(analysis from emotional intelligence perspective), virtue ethics, smart technology, and sustainability. The track for sustainability and creative industries covers sustainable concrete
production using Ceramic Waste Powder (CWP), producing green concrete by using bicycled
materials from UAE, occupants’ behavior and energy usage in Emirati’s houses, a design chart
to determine the sizing of vertical windows for day-lighting, the effect of shop lighting on the
consumer behavior, multimedia applications in digital transformation art, private initiatives
versus state intervention in downtown Cairo, experimental sustainable practices in fashion
education, technology-assisted student-centered learning for civil engineering, 10-step design
process for architectural design studio.
The papers in this book present novel and original research work, findings, and practical
development experiences. The papers discuss many real world complex problems that cannot
be easily handled with traditional methods. The exact solution of the problems at hand can be
achieved with innovative approaches and sustainable business practices.
vii
The book presents high-quality research papers presented at the 2nd International Research
Conference, AUEIRC 2018, organized by the American University in the Emirates in Dubai
on November 13th–15th, 2018. The book covers all dimensions of sustainable development
and social responsibility, and is broadly divided into two sections: Sustainability and Smart
Business, and Sustainability and Creative Industries. Sustainability and smart business track
covers areas such as risk assessment in agriculture, measurement of financial and assets
performance in agriculture firms, corporate social responsibility and the role of intermediaries,
the impact of privatizing health insurance, political events and their effect on foreign currency
exchange, the effect of sustainable HR practices on financial performance, gender inequality in
the MENA economies (panel data model), sustainable marketing in the Era of Industry 4.0,
micro-enterprises as a tool to counter unemployment, the impact of financial education and
control on financial behavior, a comprehensive strategic approach to sustainability in the UAE,
sustainability and project finance, HR analytics (FAD or fashion for organizational sustainability), conceptual framework of sustainable competitive advantages, psychology of organizational sustainability, Blockchain technology and sustainability, institution building
(analysis from emotional intelligence perspective), virtue ethics, smart technology, and sustainability. The track for sustainability and creative industries covers sustainable concrete
production using Ceramic Waste Powder (CWP), producing green concrete by using bicycled
materials from UAE, occupants’ behavior and energy usage in Emirati’s houses, a design chart
to determine the sizing of vertical windows for day-lighting, the effect of shop lighting on the
consumer behavior, multimedia applications in digital transformation art, private initiatives
versus state intervention in downtown Cairo, experimental sustainable practices in fashion
education, technology-assisted student-centered learning for civil engineering, 10-step design
process for architectural design studio.
The papers in this book present novel and original research work, findings, and practical
development experiences. The papers discuss many real world complex problems that cannot
be easily handled with traditional methods. The exact solution of the problems at hand can be
achieved with innovative approaches and sustainable business practices.
vii