incentives from intermediaries to real value-added production, transportation, and sales activities can accompany an
express mandate to reduce the final price to end users.
The political and social power of consumers in the United
States is well documented, from the Boston Tea Party to
Ralph Nader and consumer activism, preference and petition
can change government policies (Glickman 2009). It is
possible for a shift in consumer demands and behavior to
affect an entire industry. As a result, this may push governments to address the price to profit gaps that exist due to
intermediation. Over time, this may create the impetus for
the creation of a national market to facilitate purchase for
consumers at the BOP. This market can be either private or
public, managed by trade agencies or ministries of commerce, and in many countries, it could exist through a
public–private partnership.
The goal of this marketplace is to reduce intermediary
costs that will more readily link final customers with producers. United Nation’s Millennium Development Goals set
out several objectives, regulations, and policy prescriptions
for governments to enhance and encourage environmental
sustainability and reduce world poverty (Akhtar and Mekki
2017). To do this, corporations must shift to creating value
rather than simply abiding by pseudo-value-added activities.
Direct marketing channels to consumers at the BOP will
decrease prices and increase purchasing power. Opportunities exist to create greater profit margins for manufacturers
who could then increase capital expenditures, reinvest in
research and development while providing greater wages to
skilled and unskilled labor.
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Fig. 8 Total number of employees
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