The Influence of Entrepreneurship
Orientation on the Sustainability of Small
Enterprises
Khulood Abdullah Mohammed Hadi Abu Kisha Al Awadhi
Abstract
Small enterprises are companies with limited recourses,
employees, and networks, however, their existence is
fundamental to the country’s economic growth as they are
one of the driving forces of the country’s financial
progression. Furthermore, due to the globalization emergence, complexity, and uncertainty were delivered to the
business environment. Hence, the level of the competition
has radically raised during the past decade among small
enterprises, and their survival depended on searching and
implementing new methods and practices to sustain in
both local and foreigner markets. On the other has,
globalization had a positive influence on the diversification of social, environmental, and economic goals; it also
created both challenges and opportunities for small
enterprises. Moreover, there is a number of important
aspects that affect international business sustainability,
such as national culture and entrepreneurial orientation,
which enhances the level of productivity and competitiveness domestically and globally within different types
of small enterprises. The main objective of this study is to
investigate the influence of entrepreneurial orientation to
achieve global sustainability of small enterprises in
different markets such as developed and emerging
markets. Additionally, it analyzes the role of national
culture as a moderator in creating a sustainable business
environment in a foreign market.
Keywords
Globalization Á Small enterprises Á
Sustainability Á Entrepreneurial orientation Á
Entrepreneurship
1 Introduction
Many scholars were concerned for decades about the rapid
internationalization of Small and Medium-Sized Enterprises
(SMEs), since it provides modern technology improvement
in advance, emerges and develops nations, contributes to the
economic improvement, represents a diversified job opportunities and incomes mobility (Peng and Meyer 2016).
Congruently, international business requires particular
competencies, resources, and strategies to inspire entrepreneurs to start an International New Venture (INV), and
create their international strategies, for instance, building an
entrepreneurial team with a global competence, cooperating
with international proactive firms, acquiring recourses
abroad through establishing new connections and learning
from others’ experiences (Peng and Meyer 2016).
Lately, business sustainability has become one of the
ultimate concerns between different firms worldwide. It
provides success to different businesses by implementing a
diversified entrepreneurial practice. Consequently, entrepreneurs have to explore the right methods and practices that
serve their determination of variation. They frequently
exploit change as an opportunity to diversify their services
and businesses. According to Drucker (1985), an entrepreneur has to recognize and use the standards of effective
innovative practices to sustain, grow, and even raise
internationally.
Recently, UAE leaders have encouraged entrepreneurship
practices and have become the main source of government
incubation; they ensure that local entrepreneurs have
received all the support needed such as networking opportunities, government partnerships, training programs, and
law taxation.
Furthermore, there are many public and nonpublic organizations and institutions that provide support to local SMEs
both financially and nonfinancially, for example, Emirates
foundation, the UAE’s Ministry E, Khalifa funds for enterprises development, WOMENA.co, Emirate Entrepreneurs
K. A. M. H. A. K. Al Awadhi (&)
The British University in Dubai, Block 11, Dubai International
Academic City (DIAC), Dubai, United Arab Emirates
e-mail: 20181345@student.buid.ac.ae
© Springer Nature Switzerland AG 2020
M. Mateev and J. Nightingale (eds.), Sustainable Development and Social Responsibility—Volume 1,
Advances in Science, Technology & Innovation, https://doi.org/10.1007/978-3-030-32922-8_27
279
Orientation on the Sustainability of Small
Enterprises
Khulood Abdullah Mohammed Hadi Abu Kisha Al Awadhi
Abstract
Small enterprises are companies with limited recourses,
employees, and networks, however, their existence is
fundamental to the country’s economic growth as they are
one of the driving forces of the country’s financial
progression. Furthermore, due to the globalization emergence, complexity, and uncertainty were delivered to the
business environment. Hence, the level of the competition
has radically raised during the past decade among small
enterprises, and their survival depended on searching and
implementing new methods and practices to sustain in
both local and foreigner markets. On the other has,
globalization had a positive influence on the diversification of social, environmental, and economic goals; it also
created both challenges and opportunities for small
enterprises. Moreover, there is a number of important
aspects that affect international business sustainability,
such as national culture and entrepreneurial orientation,
which enhances the level of productivity and competitiveness domestically and globally within different types
of small enterprises. The main objective of this study is to
investigate the influence of entrepreneurial orientation to
achieve global sustainability of small enterprises in
different markets such as developed and emerging
markets. Additionally, it analyzes the role of national
culture as a moderator in creating a sustainable business
environment in a foreign market.
Keywords
Globalization Á Small enterprises Á
Sustainability Á Entrepreneurial orientation Á
Entrepreneurship
1 Introduction
Many scholars were concerned for decades about the rapid
internationalization of Small and Medium-Sized Enterprises
(SMEs), since it provides modern technology improvement
in advance, emerges and develops nations, contributes to the
economic improvement, represents a diversified job opportunities and incomes mobility (Peng and Meyer 2016).
Congruently, international business requires particular
competencies, resources, and strategies to inspire entrepreneurs to start an International New Venture (INV), and
create their international strategies, for instance, building an
entrepreneurial team with a global competence, cooperating
with international proactive firms, acquiring recourses
abroad through establishing new connections and learning
from others’ experiences (Peng and Meyer 2016).
Lately, business sustainability has become one of the
ultimate concerns between different firms worldwide. It
provides success to different businesses by implementing a
diversified entrepreneurial practice. Consequently, entrepreneurs have to explore the right methods and practices that
serve their determination of variation. They frequently
exploit change as an opportunity to diversify their services
and businesses. According to Drucker (1985), an entrepreneur has to recognize and use the standards of effective
innovative practices to sustain, grow, and even raise
internationally.
Recently, UAE leaders have encouraged entrepreneurship
practices and have become the main source of government
incubation; they ensure that local entrepreneurs have
received all the support needed such as networking opportunities, government partnerships, training programs, and
law taxation.
Furthermore, there are many public and nonpublic organizations and institutions that provide support to local SMEs
both financially and nonfinancially, for example, Emirates
foundation, the UAE’s Ministry E, Khalifa funds for enterprises development, WOMENA.co, Emirate Entrepreneurs
K. A. M. H. A. K. Al Awadhi (&)
The British University in Dubai, Block 11, Dubai International
Academic City (DIAC), Dubai, United Arab Emirates
e-mail: 20181345@student.buid.ac.ae
© Springer Nature Switzerland AG 2020
M. Mateev and J. Nightingale (eds.), Sustainable Development and Social Responsibility—Volume 1,
Advances in Science, Technology & Innovation, https://doi.org/10.1007/978-3-030-32922-8_27
279