6 Conclusion
In this study, the impact of lighting on the customer’s
emotional state and behavior was conducted using an online
survey. Three cases (Matalan, Mango, and Zara) were
compared. Based on the survey conducted, most customers
preferred the lighting in Mango because it did not affect the
way they saw the clothes and it made them feel more
comfortable under its shade. Revit software was used to
create the required simulation and show the results between
the best and the worst scenarios. Furthermore, customers
preferred frontal lights more than overhead lights as the light
will not be reflected on the internal mirror and make the
customer feels uncomfortable.
Beige paint
2.80m
Fig. 9 Mango fitting room plan and color of wall Source: Authors
Fig. 10 Revit simulation of Mango fitting room
The Effect of Shop Lighting on Customer Behavior (Dressing Room)
221
In this study, the impact of lighting on the customer’s
emotional state and behavior was conducted using an online
survey. Three cases (Matalan, Mango, and Zara) were
compared. Based on the survey conducted, most customers
preferred the lighting in Mango because it did not affect the
way they saw the clothes and it made them feel more
comfortable under its shade. Revit software was used to
create the required simulation and show the results between
the best and the worst scenarios. Furthermore, customers
preferred frontal lights more than overhead lights as the light
will not be reflected on the internal mirror and make the
customer feels uncomfortable.
Beige paint
2.80m
Fig. 9 Mango fitting room plan and color of wall Source: Authors
Fig. 10 Revit simulation of Mango fitting room
The Effect of Shop Lighting on Customer Behavior (Dressing Room)
221