ANNEXES
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Table 6: our business model canvas
Key partners:
Key activities:
Value proposition:
- Sustainable and ecofriendly alternatives to
traditional plastics
- safer bioplastics for the
environment and human
health, reducing
exposure to harmful
chemicals
- Biodegradable and
environmentally
friendly bioplastics
- Scientifically proven
effectiveness
Customer
Relationship:
-Personalized
Customer Service:
-Feedback and Cocreation
- Loyalty Program
Market
Segment:
- Food
Packaging
Companies in
Algeria
- Medical and
Pharmaceutical
Sector
-Environmentallyconscious Algerian
Consumers.
Spirulina Suppliers
Primary activities
SARL K Marine - Alger
Financing
Production of
bioplastics from
Spirulina
BNA
Secondary activities
Delivery Company
Yalidine
Ingredient Suppliers
- Installation and
maintenance of
production equipment
SARL Alger Chemistry
- Marketing strategy
- Distribution and
logistics
Key Resources:
- Raw Material:
Spirulina algae
- Production site
- Technology and
equipment
- Workforce
- Marketing and
sales agent
Distribution:
- Online ecommerce platform.
- Social media
platform
(Facebook).
- Collaborations.