ANNEXES
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Introduction
The Business Model Canvas (BMC) is a powerful tool for structuring and analyzing the key
elements of a business model. It helps understand the fundamental aspects of a business and
assess its potential for success. In our project, we will use the BMC to visualize and analyze
the key elements of a new innovative product, bioplastic derived from Spirulina, highlighting
its remarkable properties for sustainable production.
Our project has emphasized the multiple properties and benefits of Spirulina in creating
bioplastics. As a rich source of nutrients, vitamins, and minerals, this renewable marine
resource offers an opportunity to create natural and sustainable formulations. By integrating
Spirulina into our products, we contribute to an eco-friendlier approach and reduce our
dependence on synthetic ingredients, which is essential for a more responsible and sustainable
production process.
We use the Business Model Canvas (BMC) to understand and visualize the different key
elements of our business model. This includes identifying our customer segments, defining our
value proposition, determining our distribution channels, designing our customer relationships,
structuring our revenue streams, recognizing our key resources, defining our key activities,
selecting our strategic partners, and analyzing our cost structure.